Hidden Revenue is Closer Than You Think.
Author:
Traci Bild
Date Posted:
April 30, 2025
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In a highly competitive senior living landscape, leveraging data-driven strategies is no longer optional—it’s essential. Over the last year, Bild & Co’s Research team has conducted over 1,000 market assessments. Our innovative approach to competitive intelligence and mystery shopping has proven to dramatically improve revenue performance, streamline operations, and optimize staffing AND pricing models for communities nationwide.
Revenue Uplift Through Market Assessments
Senior living operators often look to marketing when occupancy lags—but the real issues are usually deeper. Outdated pricing models, undervalued services, and inconsistent sales execution are common culprits.
With objective, professional market research you can uncover and resolve these hidden revenue leaks with professional market intelligence and performance-driven strategies.
Hidden Revenue is Closer Than You Think
We’re regularly called in to solve what appears to be a “marketing problem”—only to find:
- Pricing models unchanged for years
- Services routinely given away or undercharged
- Sales teams losing momentum after first contact
- Inaccurate regional market “comps” leading to underpricing
Client Success from BILD Research Pricing Assessment:
- Per resident EACH year, clients who utilize our pricing assessment generate:
- 12% more revenue in base rent
- 17% more revenue in care fees
In addition, our clients saw a reduction in concessions by 30%.
External Intelligence That Drives Profit
Relying on regionals or EDs for competitor intelligence is like asking your own staff to mystery shop rivals—while juggling ten other priorities. They’re not trained, not objective, and not incentivized to dig deep.
In one recent case, a client believed they were the market leader—until our research found five competitors charging more for less. That insight alone enabled an 8% rent increase across three communities, adding $300K in annual revenue.
Our market assessments and mystery shopping go far beyond surface-level data:
✅ Unbiased – No spin. Just facts that matter.
✅ Standardized – Methodologies track rent, care fees, service quality, digital lead flow, and more.
✅ Actionable – Clear next steps. No fluff.
✅ Affordable – From just $500 per community, often delivering 10x ROI.
It’s not about working harder. It’s about diagnosing smarter.
In order to grow occupancy and NOI efficiently, you must have strong insights and real-time data to make informed strategic decisions. Market assessments are not only about the numbers. Our Bild Research team not only provides the data, but in addition, provides the much needed ACTION steps to get you on the road to Zero Lost Revenue Days.
Recent clients discovered: Real Results. Real REVENUE.
The opportunity is real. The revenue is there.
By embracing our innovative approach to competitive intelligence and mystery shopping, our clients have seen firsthand how targeted strategies can improve revenue performance, refine staffing models, and enhance overall service delivery.
As the industry evolves, Bild & Co is committed to empowering senior living operators with the tools and insights they need to stay ahead of the curve, maximize profitability, and ensure sustainable growth. Now, more than ever, understanding your market and making informed, data-backed decisions is critical to long-term success.
Let us help you find it—and maximize it.
Contact us today to learn more about Bild & Co Research Services.
1.800.640.0688 | revenue@bildandco.com
About the Author: Traci Bild
