ABOUT TRACI BILD
Traci Bild is the founder and Chief Visionary Officer of BILD, a senior living sales and marketing consulting firm that has helped hundreds of senior living owners and operators achieve their revenue and occupancy goals. Traci is a visionary leader, a passionate speaker, and a best-selling author who has dedicated her career to transforming the senior living industry.
People often ask Traci how she got into the space.
The reality is that senior living found her! In 2001, an executive overseeing sales and marketing for a CCRC with four communities picked up Traci’s first book, 7 Steps to Successful Selling in an airport bookstore. Devouring the book on the plane, she landed and immediately called Traci to ask if she could help improve their sales and revenue.
At the time, Traci was speaking on stages all throughout the country, with audiences of up to 10,000 people. Facing burn out and ready for something new, she agreed to help and immersed herself in the senior living space.
Working closely with the client, Traci grew revenue by $2,000,000 in just six months!
Word spread of the rapid revenue growth achieved and the late Tony Mullen invited Traci to speak at his annual sales conference.
“That day, I met my career soulmate! I walked in a keynote speaker working with many types of Companies to grow sales, and I walked out with so much business that I never returned to the main stage outside of senior living again. I’ve spent the last two decades of my life helping owners and operators transform their revenue picture and as a result have developed an unmatched level of expertise that I am forever grateful for,” says Traci.
Since then, Traci has grown from a company of one to over 25 and become a recognized authority and thought leader in the senior living sector. She has spoken at numerous events to include NIC, Argentum, and Leading Age; written four books including industry favorite Zero Lost Revenue Days, been featured in numerous industry publications such as Senior Housing News and McKnight’s Senior Living, and has been featured in various media outlets to include the BBC, USA Today, and the Wall street Journal. Her Company has been on Inc. Magazine’s Fastest Growing Company List and has earned the Great Place to Work Award.
Traci’s impact on the senior living industry is undeniable. In 2022 Traci promoted Jennifer Saxman to CEO and launched sister company BILDX which is transforming the traditional senior living selling model, bringing technology and artificial intelligence to the sales process, and giving operators the tools needed to effectively sell in today’s competitive environment.
Traci is not only a successful entrepreneur, but also a wife and mother of two children. “When I first got into the senior living business I was starting my family, now my own mother resides in a life plan community, I feel like my life has come full circle, I am not only an expert but a customer which takes my work to an entirely new level,” says Traci. She balances her professional and personal life with grace and enthusiasm. She enjoys traveling, Onewheel riding, and spending time with her family and friends.
