The Cost of Unanswered Inquiries for Senior Living Communities
Key Findings 92% of Web Inquiries Go Unanswered Within 24 Hours Immediate response is critical—interest in senior living is often high-stakes and time-sensitive. Implication: Communities are missing their “moment of maximum intent,” losing competitive ground to faster responders. 80% of Web Inquiries Go Unanswered Entirely These are prospective residents or adult children actively seeking […]
Sales Activity & Conversion Trends in Senior Living Communities
Bild & Co analyzed sales activity and conversion data from senior living communities across 18 U.S. states and 9 regions. This comprehensive study evaluated key performance metrics such as inquiries, tours, deposits, move-ins, and communication activity (calls, texts, and emails). The results point to significant challenges in converting inquiries into tours and move-ins, as well […]
What is REALLY Driving Senior Living Move-Ins?
Over the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. Today’s buyer is digital-savvy, and their journey begins online. With 92% of people using the internet to research services like senior living (source: Google Consumer Insights), operators must adapt with proactive, online marketing strategies that meet […]
Analyzing 2024 Senior Living Industry Performance In Order To Look Ahead to 2025
We saw continued growth throughout 2024, with a 2+ percentage point increase over the previous 12 months. As we ended 2024, we marked the 13th consecutive quarter of growth, highlighting the resilience and adaptability of the senior living industry. This report provides an in-depth analysis of key performance metrics, industry trends, and strategic insights to […]
Understanding the Senior Living Lead Quality Challenge: Quality VS. Quantity
In the fiercely competitive senior living industry, it’s not just about drawing in leads—it’s about securing the right ones. For executives, maximizing both revenue and efficiency requires a sharp focus on high-quality leads that translate into long-term residents. Understanding the Lead Quality Challenge Take A Place for Mom (APFM) as an example. While it generates […]
2024 Senior Living In Person Shops White Paper
BILD analyzed senior living communities by conducting in person shops during 2024. This white paper focuses on the appearance and interactions, impressions while touring, closing, and end of tour results. This study targets multiple states in the U.S. Target: 9 different States – (AZ, CA, IA, OH, FL, MI, NE, NV, TX, WA) Time Periods […]
Q3-2024 Senior Living Web to Phone Shops White Paper
BILD conducted web to phone shops on senior living communities during Q3-2024. This white paper focuses on shoppers inquiring via web and phone to evaluate the first impressions, needs development, relationship building, sales presentation, and next steps scheduled. This study targets multiple states in the U.S. Target: 10 different States – (AZ, CA, CO, MI, […]
Q3-2024 Senior Living Move In and Move Out Analysis
BILD analyzed move-in and move out trends across senior living communities in Q3-2024. This white paper focuses on move-ins and their sources, move-outs and their reasons, and the average length of stay. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 U.S Regions […]
Q3-2024 Senior Living Lead Source Analysis
BILD analyzed senior living community’s inquiries, tours, and move ins from their top 3 lead sources for Q3-2024. The top sources for the communities analyzed were paid referrals, professional referrals, and digital sources. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Care Services
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding care services, amenities, and service pricing within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (27%), […]
