YOUR FRACTIONAL CMO

GAIN A COMPETITIVE ADVANTAGE

WITH BILD AS YOUR FRACTIONAL CHIEF MARKETING STRATEGIST

The senior living industry is evolving rapidly, and you need a marketing strategy that can keep pace. You don’t just need leads – you need leads that turn into residents and revenue. We are marketing strategists who specialize in senior living. We know how to align sales and marketing to optimize your results.

Get Your Complimentary Competitive Analysis

How It Works

As your Fractional Chief Marketing Strategist, we become part of your executive team. Creating your senior living marketing strategy and facilitating its execution; we collaborate with existing vendors or plug in new ones to ensure accountability and ownership over results.

Let’s Schedule a Call

Our system is focused on driving top and bottom-line revenue while improving the buyer experience.

Let’s Discuss Your Current Strategy

Website
Optimization

We optimize your website to attract and engage your ideal residents and convert them into quality leads.

Referral
Marketing

We create and run effective campaigns to generate referrals from professionals and residents, who are easier and faster to close than other leads.

Digital
Marketing

We use Google Ads to drive digital leads to your site, retarget them, follow up within minutes and nurture digital leads until they convert into tour giving you an incredible competitive edge.

Public Relations

We tell captivating stories that highlight your brand and its impact on the lives of seniors, enhancing your credibility and visibility.

Data-Driven
Strategy

We use your community sales data to determine exactly how many leads you need each week to fill your vacancies, and we adjust your marketing budget accordingly.

Ready to BILD a better marketing strategy?

Get A Free Marketing Assessment

1-800-640-0688 revenue@bildandco.com

Why BILD?

BILD has over 20 years of experience in senior living sales and marketing. These two functions must work together, not in silos. We have seen it all – high marketing spend with low returns, cookie-cutter campaigns that don’t work, poor communication and reporting from vendors, and lost leads and opportunities. We are here to change that. We are here to educate and empower you to achieve your marketing goals and grow your business profitability.

Let’s Talk

What makes us different?

Deep
Expertise

We have over 20 years of experience in senior living sales and marketing. We know the buyer journey and how to tailor your marketing strategy to meet their needs and expectations.

Execution
Excellence

We don’t just create strategies – we implement them. We work closely with your marketing vendors to ensure every tactic contributes to your success. We monitor and measure your results and optimize your campaigns accordingly.

Customized
Strategies

We design and execute a marketing strategy that is unique to your senior living portfolio. We align your sales and marketing teams and create a system that drives occupancy, revenue, and profitability.

Cost-Effective
Solution

We offer you top-tier expertise without the prohibitive cost of hiring a full-time VP of Marketing. You pay only for the time and services you need, making it a smart investment for your senior living portfolio.

Let’s Discuss Your Current Strategy

Ready to take your senior living marketing to the next level?

Let’s Talk

1-800-640-0688 revenue@bildandco.com

YOUR FRACTIONAL CMO

GAIN A COMPETITIVE ADVANTAGE

How It Works

Website Optimization

Referral Marketing

Digital Marketing

Public Relations

Data-Driven Strategy

Why BILD?

Deep Expertise

Execution Excellence

Customized Strategies

Cost-Effective Solution