SALES & MARKETING INFRASTRUCTURE THAT DRIVES RESULTS
Our sales and marketing infrastructure is designed to help you achieve your business goals. We will work with you to build a customized sales playbook, assess the health of your CRM, develop KPIs, create site-specific revenue growth calculators, and implement a company-branded sales system. Our approach is tailored to your unique needs and designed to drive measurable results.
SENIOR LIVING SALES CONSULTING
BILD THE RIGHT SALES INFRASTRUCTURE
BILD Sales Consulting helps you achieve your monthly sales goals by building the right sales infrastructure that drives tangible results. Our approach is tailored to your unique needs and provides clarity and insight into the strategic actions needed to turn the corner.
We analyze your sales strategy from the buyer perspective, data insights, and on-site assessments to provide clear visibility into your current process and how you must pivot. We create a blueprint that both markets and sells your communities to prospective buyers, minimizing marketing spend and maximizing the power of your site-level team’s ability to properly sell.
You will walk away with a concrete plan to increase revenue, occupancy, net operating income, and the valuation of your assets.
SENIOR LIVING MARKETING CONSULTING
BILD THE RIGHT MARKETING STRATEGY BY LOCATION
Our senior living marketing consulting services are tailored to each community to ensure a strong return on investment for your marketing spend. We understand that no two senior living communities are the same, and a one-size-fits-all approach rarely works. That’s why we take a tailored approach to each community, diving deep into our research capabilities to understand what differentiates your communities from their competitors. We help you market and sell your community based on what makes it unique.
Our marketing strategy includes digital, print, and referral-based tactics that remove dependency on third-party paid referrals. A sales system that ensures leads generated both online and off are captured and converted into tours and moved-in residents.
Our foundational approach is designed to increase occupancy, revenue, profitability, and portfolio valuation.
Senior Living Community Assessments
If you’re looking to modernize your sales process and increase revenue, BILD’s proven sales system is the perfect solution. Our program is customized to your organizational goals and equips your sales leaders with the skillset needed to ensure long-term adoption and results. By partnering with us, you demonstrate that sales is a priority. Our program is legendary in the seniors housing space for its transformative effect on the sales process and revenue. Whether you have a portfolio of five or fifty, we are prepared to come up beside you and meet the demands of today’s savvy buyers both online and off.
Digital and Third-Party Lead Capture and Pipeline Growth
Are you struggling to keep up with the ever-increasing number of senior living leads? Are you losing revenue due to leads falling through the cracks, overdue CRM tasks, and frustrated buyers? BILDX, our sister company, offers a comprehensive lead capture and pipeline growth solution that can help you capture all telephone, website, and third-party leads within minutes, not hours. Our team of experts will keep all CRM sales activities current and mine the database for gold, freeing your sales directors up to handle walk-in inquiries, personalized tours, and referral outreach. We can also clean up your entire CRM in a short period of time, reconnecting with past leads to move them to defined next steps. All leads that have passed on or are no longer viable will be removed. Our solution is tailored to meet the unique needs of executive decision makers like you who are looking to drive sales growth and increase revenue.
Sales Training and Implementation
Maximizing your marketing and lead generation investments is crucial for your business growth. However, it’s equally important to ensure that your sales directors are professionally trained to capture and close those leads into moved-in residents. Our Company-branded sales training program is designed to help you achieve just that.
NEW DEVELOPMENT, EXPANSIONS, OR PORTFOLIO TRANSITIONS
BILD THE RIGHT MARKETING STRATEGY BY LOCATION
BILD’s sales training and marketing team works closely with site-level teams to ensure proper execution of sales and marketing strategies while holding them accountable to meeting proforma expectations.
BILDX can help you save upwards of 50% of payroll costs by fulfilling the sales role and building a strong pipeline of prospective residents until a site-level salesperson is needed. Our team has the experience necessary to protect your investment during what is often a turbulent transition period when buying or selling a community or portfolio. We will ensure revenue is optimized and full valuation maintained or grown.
POSITION PORTFOLIO FOR FUTURE SALE
BILD ASSET VALUATION
Are you looking to sell your senior living community or portfolio at a premium?
At BILD, we understand the importance of positioning your communities in the best possible financial position. Our team of experts will consult with you to identify quick wins and develop a 12-month strategy to move all assets toward full occupancy and zero lost revenue days.
Our program is tailored to meet the unique needs of executive decision makers like you who are looking to maximize revenue and portfolio valuation.
