Welcome to The BILD Sales System, the senior living Sales Training Program that prioritizes emotional connection and personalized selling. Our program has been time tested and proven for over two decades by senior living providers offering Independent Living, Active Adult, Assisted Living, Memory Care, Life Plan, and Continuing Care Retirement Communities.

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Senior Living Community Assessments

Our assessments help you identify sales and operational barriers in your senior living communities. We work with you to select a sample of communities from your portfolio and conduct on-site assessments to understand the current situation.

Our research team conducts competitive analysis, dissects CRMs, assesses executive and sales director capabilities, as well as the impact of your marketing spend.

Upon completion of the assessment, we share our findings with your executive team and provide a revised sales and marketing strategy alongside operational obstacles to be addressed. We can provide you with the information needed to pivot or help you with the entire execution of the revised senior living sales and marketing strategy.

Senior Living Sales Training
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Company Branded Sales Program

The BILD Sales System is a senior living Sales Training Program that prioritizes emotional connection and personalized selling. Our program is designed to help you achieve your sales goals by providing your sales team with the tools they need to succeed in today’s competitive marketplace.

We offer our program in person or via our live six-week sales academy format, and we will not only create a Company-branded sales training program for you but also implement that program and provide follow-up support to ensure long-term adoption. Let’s BILD your sales infrastructure together.

Personalized Selling

In today’s competitive sales environment, it’s essential to have a sales team that can connect with customers on a deeper level, build value, and create urgency regarding the next step.

Our program is designed to help your sales directors take control of the conversation, ask thought-provoking, open-ended questions that help prospective buyers process their situation, and understand what matters most regarding a move. Our Sales Training Program is a game changer that can help your sales team succeed in today’s competitive marketplace.

We believe that it’s not about us, it’s about them.

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If you’re looking to modernize your sales process and increase revenue, BILD’s proven sales system is the perfect solution. Our program is customized to your organizational goals and equips your sales leaders with the skillset needed to ensure long-term adoption and results. By partnering with us, you demonstrate that sales is a priority. Our program is legendary in the seniors housing space for its transformative effect on the sales process and revenue. Whether you have a portfolio of five or fifty, we are prepared to come up beside you and meet the demands of today’s savvy buyers both online and off.

Revenue and NOI Focused

BILD Sales Training initiative will help you increase revenue and profitability. Our proprietary Revenue Growth Calculator provides full visibility into the exact numbers needed to hit occupancy goals within a specific timeframe based on real-time, key performing indicators. This tool drives accountability and ownership over results for sales and executive directors at the site level. We remove discount selling strategies and push rent and ancillary services as occupancy grows toward 95 percent to further drive NOI and valuation. Let us help you modernize your sales process and take your business to the next level.


BILD Sales Training empowers your executive directors to step into the role of sales leader with confidence while providing your sales directors with the tools needed to succeed. Our program ensures rapid adoption and success by showing your team how to get results step-by-step and facilitating real-world role-playing scenarios to bring our program to life before actual execution takes place. We don’t just tell your team what to do, we give them the tools to do it.

“The Bild System addresses the missing link in sales training. Our census grew from 90–99% company-wide in six months, doing nothing different than implementing the Bild System. I recommend this fabulous system to anyone outside our community’s market service area!”
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“With Bild’s help, we increased census to 99%, a company record and an amazing achievement in our industry!”
Acts Retirement Community
“We are very fortunate to have Bild & Co as our training and development partner. The LCS SalesFirst program was launched in 2018 and the success stories continue to grow as we more tightly integrate Operations and Sales with the support of Bild & Co!” – Joel Nelson, CEO
“Since 2010, we’ve used the Bild & Co training with our communities to increase both occupancy and revenue. We have experienced much success including 100% occupancy and waiting lists! In addition to the increases, Bild & Co provides education to our community teams on continued accountability and metrics, including positive ROI. It has been a pleasure working with the Bild team and we look forward to continued success and partnership.” – Severine Petras, CEO & Co-Founder
Priority Life Center

Yes, I’m Ready To Modernize Our

Sales Training Program