CONTINUED INNOVATION IN THE GROWING SECTOR OF SENIOR LIVING
SINCE 1999
When Traci Bild, Founder of BILD started the Company she was just starting her family and teaching operators how to create a seamless buyer experience for prospective residents. Today, her kids are grown and her own mother resides in a life plan community bringing her life and experience full circle. Growing from a team of one to over forty, BILD has consulted with over 600 senior living communities in all 50 states, in the U.S., the U.K., and Canada; completed over 480 community assessments, 3,000 competitive analyses, and has worked with over 500 senior living operators, owners, and developers delivering over $5.4B in client revenue growth.
Unparalleled Senior Living Expertise
Partnering with BILD means you’ll have access to a team of consultants who will work together to fuel your success. Our team has an average tenure of ten years, providing a seamless experience for our clients who are often under immense pressure to get results in a short timeframe. We understand the importance of delivering financial results when a senior living asset is underperforming and we act fast to come up alongside you.
Meet Our Talented Team
Each member of the BILD team has deep expertise in senior living sales, marketing, or operations and will make your priority their own.
Traci Bild
The Founder of Bild & Co and BILDX
Traci Bild, the Founder of Bild & Co and BILDX, has been revolutionizing the senior living industry for over two decades. She has developed sales and marketing infrastructure that simplifies the complexities of growing occupancy, revenue, and profitability for senior living owners and operators in the U.S, U.K., and Canada. Traci and her team have positively impacted 80% of the top 100 seniors housing operators, working with both private and publicly traded companies on both the ownership and operator side, providing unparalleled expertise that drives company valuation.
With a remarkable track record, Traci and her team of over 50 employees, has captivated over 1 million people through her speaking engagements and advised over 500 companies across the globe, including public and private organizations and not-for-profits. Her systems have enabled these companies to achieve monumental revenue growth, elevate customer and employee experiences, boost net operating income, and enhance company valuations.
Traci is the author of four books with industry favorite “Zero Lost Revenue Days” and bestseller, “The Shortcut to Sales & Marketing” her most recent publications. Recognized for her impact, Traci has been featured in CBS Sunday Morning News, Wall Street Journal, the BBC, and industry publications such as Senior Housing News and McKnights Senior Living. Her firm Bild & Co has earned the Great Place to Work award and ranked among Inc. 5000’s Fastest Growing Private Companies.
To reach Traci, call 1-800-640-0688 or email her at tbild@bildandco.com
Jennifer Saxman
Chief Executive Officer • 2009 – Present
Jennifer Saxman has been a driving force behind the success of Bild & Co for the past 15 years. Her unwavering enthusiasm and dedication to delivering client results have earned her a reputation as a leader in the industry.
As CEO, Jennifer works strategically with C-suite leaders and the BILD team to implement innovative strategies that empower operators to achieve excellence and deliver earnings to investors. She oversees three divisions within BILD, including Sales and Marketing Consulting services, Training, and Research. Jennifer is also the CEO of sister company, BILDX.
Under Jennifer’s leadership, clients engaged in a 10-month training period on average experienced a remarkable 14.5% occupancy growth driving profitability, revenue, and company valuation. She is responsible for protecting the revenue integrity of 100+ senior housing assets in the U.S., U.K., and Canada.
Jennifer holds an MBA from the Katz School of Business at the University of Pittsburg.
To reach Jennifer, call 1-800-640-0688 or email her at jennifer@bildandco.com.
Jennifer Saxman
Chief Executive Officer • 2009 – Present
Jennifer Saxman has been a driving force behind the success of Bild & Co for the past 15 years. Her unwavering enthusiasm and dedication to delivering client results have earned her a reputation as a leader in the industry.
As CEO, Jennifer works strategically with C-suite leaders and the BILD team to implement innovative strategies that empower operators to achieve excellence and deliver earnings to investors. She oversees three divisions within BILD, including Sales and Marketing Consulting services, Training, and Research. Jennifer is also the CEO of sister company, BILDX.
Under Jennifer’s leadership, clients engaged in a 10-month training period on average experienced a remarkable 14.5% occupancy growth driving profitability, revenue, and company valuation. She is responsible for protecting the revenue integrity of 100+ senior housing assets in the U.S., U.K., and Canada.
Jennifer holds an MBA from the Katz School of Business at the University of Pittsburg.
To reach Jennifer, call 1-800-640-0688 or email her at jennifer@bildandco.com.
Dana Asche
Director of Training • 2012 – Present
Dana is a seasoned professional with over 23 years of experience in senior housing. As the Director of Training at Bild & Co, she leads our international training operations and is passionate about delivering strategic sales and marketing support that leads to increased occupancy, revenue, and profitability for BILD clients.
Dana’s professional track record is impressive. She served as a nurse in internal medicine before becoming an Executive Director. In this role, she personally used the BILD Sales System to achieve 100% occupancy and zero lost revenue days at her community. This firsthand experience gives Dana an innate ability to connect with both sales and executive directors charged with implementing training at the site level.
As Director of Training, Dana has helped operators in all 50 United States, the United Kingdom., and in Canada. In total, Dana and her training team have supported more than 250 senior living communities, 100 operators, and dozens of REITS and private equity groups. This vast reach and immersion into so many organizations is what gives Dana and her training team unparalleled seniors housing expertise. Dana is a sought-after speaker at industry conferences including Argentum and LeadingAge and provides customized content for clients at annual conferences nationwide bringing motivation, education, and inspiration to attendees. Dana is committed to training up the next generation of senior living operators and investors to understand the importance of maintaining strong occupancy, revenue, and profitability across their entire portfolio to impact overall company valuation and success.
You can reach Lexi at 1-800-640-0688 or via email at dana@bildandco.com.
Dawn Slagle
Revenue Growth Specialist • 2015 – Present
Dawn is a tenured Revenue Growth Specialist with Bild & Co and works within our national training operation. She is known for taking on complex projects with great success, whether turning around an underperforming asset or accelerating lease up in a new development or campus expansion.
Dawn has worked with operators in all 50 United States, the United Kingdom, and in Canada, supporting over 250 senior living communities, 100 operators, and dozens of REITS and private equity groups. Her expertise in both sales and marketing has left a lasting impact on operating platforms of all sizes within the senior living space.
With 18 years of senior living experience in independent living, assisted living, and memory care, Dawn brings a wealth of knowledge to operators and investors alike. Having grown up in the business, from Sales Counselor to Regional Director of Sales, to her consulting role within BILD, Dawn’s field experience is unparalleled. Dawn works with sales directors, regionals, and Vice Presidents of Sales and Marketing on sales infrastructure, customized training systems, and the full implementation and mastery of those systems. Her ability to connect with executives and sales directors alike has made her an invaluable asset to the senior living industry.
You can reach Dawn at 1-800-640-0688 or via email dawn@bildandco.com.
Dawn Slagle
Revenue Growth Specialist • 2015 – Present
Dawn is a tenured Revenue Growth Specialist with Bild & Co and works within our national training operation. She is known for taking on complex projects with great success, whether turning around an underperforming asset or accelerating lease up in a new development or campus expansion.
Dawn has worked with operators in all 50 United States, the United Kingdom, and in Canada, supporting over 250 senior living communities, 100 operators, and dozens of REITS and private equity groups. Her expertise in both sales and marketing has left a lasting impact on operating platforms of all sizes within the senior living space.
With 18 years of senior living experience in independent living, assisted living, and memory care, Dawn brings a wealth of knowledge to operators and investors alike. Having grown up in the business, from Sales Counselor to Regional Director of Sales, to her consulting role within BILD, Dawn’s field experience is unparalleled. Dawn works with sales directors, regionals, and Vice Presidents of Sales and Marketing on sales infrastructure, customized training systems, and the full implementation and mastery of those systems. Her ability to connect with executives and sales directors alike has made her an invaluable asset to the senior living industry.
You can reach Dawn at 1-800-640-0688 or via email dawn@bildandco.com.
Stephanie Stampflmeier
Revenue Growth Specialist • 2012 – Present
Stephanie is a tenured Revenue Growth Specialist with Bild & Co and works within our national training operation. She is known for her empowering coaching style and ability to turn non-performers into sales superstars. Whether turning around an underperforming asset or accelerating lease up in a new development or campus expansion, Stephanie gets results.
Stephanie has worked with operators in all 50 United States, the United Kingdom, and in Canada, supporting over 250 senior living communities, 100 operators, and dozens of REITS and private equity groups. Her sales expertise and ability to implement change that results in improved occupancy, revenue, and profitability has left a lasting impact on operating platforms of all sizes within the senior living space.
Stephanie’s diverse role includes conducting weekly revenue growth coaching calls, on-site training visits at client communities, facilitating sales leadership and sales director learning academies, and speaking at client conferences nationwide.
To reach Stephanie, call 1-800-640-0688, or email her at stephanie@bildandco.com
Courtney Culver
Director of Research • 2021 – Present
Courtney Culver is the Director of Research at Bild & Co, leading our national research operation. She and her team of researchers complete thousands of competitive analyses, mystery shops, and surveys each quarter to empower clients to make better data-driven decisions. Courtney’s passion for data directly impacts strategic planning, financial outcomes, and the overall buyer experience. In the past twelve months, Courtney and her research team have completed over 1100 mystery shops (web, phone, virtual, and in-person) and over 500 competitive analyses in various markets across the country.
Whether considering a new development, campus expansion, rent and care fee increase, or how best to position a senior living community, Courtney and her team deliver accurate answers and help you to best interpret the data. Her mystery shopping team helps operators understand the buyer experience and what stages of the sales cycle need further training to impact occupancy, revenue, and profitability.
Courtney holds a BA in business communications and minors in psychology and leisure, youth, and human services from the University of Northern Iowa.
To contact Courtney, call 1-800-640-0688 or email at courtney@bildandco.com.
Courtney Culver
Director of Research • 2021 – Present
Courtney Culver is the Director of Research at Bild & Co, leading our national research operation. She and her team of researchers complete thousands of competitive analyses, mystery shops, and surveys each quarter to empower clients to make better data-driven decisions. Courtney’s passion for data directly impacts strategic planning, financial outcomes, and the overall buyer experience. In the past twelve months, Courtney and her research team have completed over 1100 mystery shops (web, phone, virtual, and in-person) and over 500 competitive analyses in various markets across the country.
Whether considering a new development, campus expansion, rent and care fee increase, or how best to position a senior living community, Courtney and her team deliver accurate answers and help you to best interpret the data. Her mystery shopping team helps operators understand the buyer experience and what stages of the sales cycle need further training to impact occupancy, revenue, and profitability.
Courtney holds a BA in business communications and minors in psychology and leisure, youth, and human services from the University of Northern Iowa.
To contact Courtney, call 1-800-640-0688 or email at courtney@bildandco.com.
Alyssa Wendrick
Director of Data Research • 2018 – Present
Alyssa Wendrick is the Director of Data Research and is responsible for compiling client data from four divisions within Bild & Co. Using data, she tells stories that help people better understand the biggest trends currently affecting the business of senior living.
Alyssa’s weekly data drip is a must-read for executives who rely on her findings to gauge how their operation stacks up against competitors and to better understand how fine-tuning operations can have a tremendous impact on occupancy, revenue, and profitability. While not always visible to clients, Alyssa is a big part of their success—making what is complex, simple!
When not compiling data, Alyssa is immersed in LMS, having built 318 courses and 39 programs, influencing nearly 1,500 students. In the past three years, she supported more than 75 client Sales Academies encompassing over 2,000 senior living trainees.
Alyssa holds an associate’s degree in business administration from Southern New Hampshire University and is a member of the National Society of Leadership and Success. She is currently pursuing her bachelor’s degree in data analytics with a focus on project management.
Alyssa can be reached at 1-800-640-0866 or alyssa@bildandco.com
Paris Bild
Director of Marketing • 2020- Present.
As Director of Bild & Co’s Marketing Division, Paris is an expert at digital and traditional marketing channels. With a collaborative approach, she works alongside Traci Bild and the team to lead key initiatives such as rebranding efforts, website development, SEO optimization, and targeted advertising. Paris spearheads these projects while ensuring clear communication with clients, keeping them informed on how their brand visibility and lead generation are growing. She also manages the marketing team, maintaining a strong focus on transparency and results-driven campaigns. Paris is currently pursuing her Master’s in Marketing at Tampa University, further sharpening her expertise in the field.
To reach Paris, call 1-800-640-0688 or email her at paris@bildandco.com
Paris Bild
Director of Marketing • 2020- Present.
As Director of Bild & Co’s Marketing Division, Paris is an expert at digital and traditional marketing channels. With a collaborative approach, she works alongside Traci Bild and the team to lead key initiatives such as rebranding efforts, website development, SEO optimization, and targeted advertising. Paris spearheads these projects while ensuring clear communication with clients, keeping them informed on how their brand visibility and lead generation are growing. She also manages the marketing team, maintaining a strong focus on transparency and results-driven campaigns. Paris is currently pursuing her Master’s in Marketing at Tampa University, further sharpening her expertise in the field.
To reach Paris, call 1-800-640-0688 or email her at paris@bildandco.com
Olivia Smith
Marketing Account Manager
Olivia Smith, Marketing Account Manager at Bild & Co, oversees daily marketing requests, manages the execution of strategic agendas developed with clients, and leads creative marketing work. She ensures the timely delivery of marketing collateral, ad campaigns, and coordinates a wide range of creative projects on behalf of clients across the country. Olivia’s role combines project management with a focus on delivering impactful marketing materials. She holds a BS in Marketing from the University of Cincinnati, adding depth and expertise to her work.
To reach Olivia, call 1-800-640-0688 or email her at olivia@bildandco.com
Amy Donner
Director of Communications • 2017 – Present
Amy is Director of Communications at Bild & Co, where she works closely with CEO Jennifer Saxman, Training Division, and the BILD team to oversee the company’s branding, messaging, and marketing initiatives. Amy is responsible for programming and distributing educational content that executives depend on each week, managing BILD’s social media platforms, and developing marketing collateral for BILD clients.
As a behind-the-scenes team member, Amy impacts nearly every senior living organization BILD serves as well as the entire BILD team’s daily operation. She has a bachelor’s degree in business marketing from Colorado Technical University.
You can reach Amy at 1-800-640-0688 or amy@bildandco.com
Amy Donner
Director of Communications • 2017 – Present
Amy is Director of Communications at Bild & Co, where she works closely with CEO Jennifer Saxman, Training Division, and the BILD team to oversee the company’s branding, messaging, and marketing initiatives. Amy is responsible for programming and distributing educational content that executives depend on each week, managing BILD’s social media platforms, and developing marketing collateral for BILD clients.
As a behind-the-scenes team member, Amy impacts nearly every senior living organization BILD serves as well as the entire BILD team’s daily operation. She has a bachelor’s degree in business marketing from Colorado Technical University.
You can reach Amy at 1-800-640-0688 or amy@bildandco.com
Jennifer Schellenbach
Accounting Manager • 2018 – Present
Jennifer is the accounting manager for Bild & Co, where she has been instrumental in keeping the company financially organized and healthy. She has over 16 years of experience in bookkeeping, cash flow management, QuickBooks, policy and procedure creation, and human resources. Jennifer’s expertise has helped BILD serve hundreds of owners and operators in the U.S., U.K., and Canada.
Jennifer graduated from the University of South Florida with a BA in business management.
You can contact Jennifer at 1-800-640-0688 or email at jschellenbach@bildandco.com
Kandace Neeley
Special Projects & Contract Administrator •2020 – Present
Kandace Neeley is the Special Projects & Contract Administrator for Bild & Co. Her role is essential in organizing, leading, and executing company projects that fall outside of normal scope while also ensuring they remain on track and on budget. She is also responsible for creating and managing contract processes to ensure all companies and signing parties have fulfilled their obligations, serves as the point of contact for clients as it relates to contractual obligations, and acts as the contact point between the executive team and internal/external clients.
Kandace’s expertise serves 240+ senior living clients and their communities across all 50 U.S. states, the U.K., and Canada. Kandace is a valuable asset to Bild & Co. and her contributions have been instrumental in the company’s success.
To contact Kandace call 1-800-640-0688 or email kandace@bildandco.com
Kandace Neeley
Special Projects & Contract Administrator •2020 – Present
Kandace Neeley is the Special Projects & Contract Administrator for Bild & Co. Her role is essential in organizing, leading, and executing company projects that fall outside of normal scope while also ensuring they remain on track and on budget. She is also responsible for creating and managing contract processes to ensure all companies and signing parties have fulfilled their obligations, serves as the point of contact for clients as it relates to contractual obligations, and acts as the contact point between the executive team and internal/external clients.
Kandace’s expertise serves 240+ senior living clients and their communities across all 50 U.S. states, the U.K., and Canada. Kandace is a valuable asset to Bild & Co. and her contributions have been instrumental in the company’s success.
To contact Kandace call 1-800-640-0688 or email kandace@bildandco.com
Lexi Howells
Executive Assistant • 2017 – Present
Lexi is an Executive Assistant for the BILD team. Providing internal support, she assists our training, research, and marketing operations with all aspects of admin needed to power occupancy, revenue, and profitability for our clients. Lexi’s versatility makes it possible for us not only to meet our clients’ needs but to exceed their expectations.
Lexi graduated magna cum laude from St. John’s University with a BA in psychology.
You can reach Lexi at 1-800-640-0688 or via email at lexi@bildandco.com
Michelle Dalle
Executive Assistant • 2023-Present
As the Executive Assistant in the Bild & Co Training Department, Michelle plays a pivotal role in driving the success of our senior living training programs. Leveraging a strong foundation in organization, efficiency, and proactive communication, Michelle coordinates essential logistics, streamlines data management, and acts as a vital link between internal teams, external partners, and program participants. Michelle’s dedication to excellence supports the Bild & Co’s mission of delivering impactful training that empowers senior living professionals to thrive.
You can reach Lexi at 1-800-640-0688 or via email at michelle@bildandco.com
Michelle Dalle
Executive Assistant • 2023-Present
As the Executive Assistant in the Bild & Co Training Department, Michelle plays a pivotal role in driving the success of our senior living training programs. Leveraging a strong foundation in organization, efficiency, and proactive communication, Michelle coordinates essential logistics, streamlines data management, and acts as a vital link between internal teams, external partners, and program participants. Michelle’s dedication to excellence supports the Bild & Co’s mission of delivering impactful training that empowers senior living professionals to thrive.
You can reach Lexi at 1-800-640-0688 or via email at michelle@bildandco.com
