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Blogging—A Senior Living Marketing Essential

Senior Living marketing is much needed for driving sales—but it’s also easily neglected. Between making calls to prospects and preparing outreach events, your community may have little time or energy to craft a strategy that builds awareness with prospects. However, Senior Living marketing is just as important for driving occupancy as events, tours, and follow-up

May 23rd, 2017|

Mystery Shopping: What You Don’t Know Will Hurt You

Mystery shopping for Senior Living communities isn’t a new concept. Yet for some mid-sized operators, it may be novel to connect mystery shopping with increased occupancy and revenue. After all, it seems pointless to double-check the skills of a community sales team when there’s an executive director or regional support to provide accountability. But nothing

May 16th, 2017|

3 Reasons Discounts Aren’t the Answer to Increasing Move-Ins 

Increasing move-ins is the never-ending goal for any Senior Living community. There’s no guarantee the current census of your mid-sized operation will remain stable. Whether you face high resident acuity or local competition, your revenue depends on driving Senior Living sales. While it’s vital your sales counselors achieve a strong inquiry-to-move-in ratio, there’s another factor

May 9th, 2017|

Increasing Occupancy When Other Communities Struggle 

When census levels in the Senior Living industry dip, the obstacles you face for increasing occupancy can seem insurmountable. It’s challenging enough to outsell your competitors when occupancy is robust, so less than stellar economic forecasts seem to spell trouble for your community. You may especially struggle with concerns like these if you’ve viewed a

May 2nd, 2017|

Digital Marketing: 5 Resources for the Mid-Sized Senior Living Operator

It’s easy for mid-sized senior care communities to be overshadowed by competitors with a large sales team, luxurious amenities, and extensive levels of care. However, it’s a level playing field when it comes to digital marketing. No matter how fierce the competition, your online marketing efforts have enormous potential to produce prospective residents and make

April 25th, 2017|

Why Senior Living Sales Training Closes Revenue Gaps 

When your small- to mid-sized operation experiences declining occupancy, it’s easy to focus on temporary solutions instead of long-term strategies. Before you know it... You’re using discounts as a crutch, offering incentives to every lead who comes through your doors.  You’re tempted to increase care plan prices or convert services that were once all inclusive

April 18th, 2017|

3 Deadly Mistakes Senior Living Sales Counselors Make

Every senior care community is different. From amenities to outreach events, no two operations are exactly alike. However, many communities have much in common...especially when it comes to the mistakes their Senior Living sales counselors make. Even if your sales team has undergone training and orientation, you can’t assume that they have the necessary skills

April 11th, 2017|

Is Your Regional Director of Sales Missing Key Red Flags?

When you’re a fast-paced Senior Living executive, it’s easy to become focused on the operations of your mid-sized community and leave increasing occupancy to your regional director of sales. But here’s the reality. If you’re struggling to boost your census, it’s possible that your sales director has missed key red flags signaling revenue is on

April 4th, 2017|

5 Reasons You’re Not Increasing Your Senior Housing Occupancy

If your small- to mid-sized operation experiences negative occupancy trends or stagnant revenue cycles that never lead to growth, you may wonder what obstacles are standing between you and better senior housing occupancy. While fierce competition and overall market conditions can cause difficulty, many times, the struggle to drive move-ins comes from simple mistakes. From

March 28th, 2017|

What Today’s Senior Housing Market Means for Your Community

The senior housing market is anything but stable. National demographic trends, local population characteristics, and a variety of other factors can affect the occupancy and revenue of your senior care community. In addition to market forces created by your future residents, your Senior Living operation is profoundly impacted by nearby competitors. According to recent reports,

March 21st, 2017|
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