Firing a team member (and hiring a new one) is a double-edged sword for senior living operations. On one hand, cutting ties with an underperforming employee can be the first step toward a better customer experience, increased occupancy, and growing revenue. On the other hand, a new employee is a big expense. From sourcing
This kind of thing only happens in dreams. A team member from your senior living sales department walks up to you and confesses… I’m really struggling to close leads. What I’m doing isn’t working, and occupancy is plummeting. Can you teach me the basics? Unfortunately, too many members of senior living sales teams think they’re
From hiring the right executive director to helping sales counselors retain their training, over the past weeks, the Bild & Co blog has focused on talent issues in the senior housing industry. Analyzing your areas of growth is important. Taking internal action is critical. But—as a team of senior living consultants and coaches—we understand this
In our last blog, we explained the science behind why senior housing sales teams forget their onboarding. In case you missed it, here’s a quick recap of what we covered… We introduced the Ebbinghaus curve—a phenomenon discovered in the 19th century, revealing that humans rapidly forget newly learned information. We covered some explanations behind why
Sometimes there’s a gap between who your operation is… And the customer experience you want to create for potential residents. From poorly managed lead generation to lackluster conversion metrics, it’s not uncommon for senior living communities to struggle to consistently improve occupancy, net operating income, and top-line growth. And, many times, you can trace the
There’s a reason operations around the country request our senior living mystery shopping services. They reveal hidden data. They offer quick insights. They act as a type of quality control. While our clients are the ultimate cause behind our decision to offer mystery shops, at Bild & Co, we’re also passionate about mystery shops for
Whether you own, operate, or oversee an assisted living portfolio, you understand how executive directors can make—or break—the performance of your individual communities. From operations to clinical care, the buck stops with the executive director of an assisted living community. And occupancy growth is no different. Your executive director (ED) has a profound impact on
The importance of net operating income (NOI) in senior housing cannot be underestimated. From annual financials to quarterly goals, monitoring NOI is critical to keep the financial health of your operation on track. In addition to these high-level goals, NOI plays another important role in the senior housing industry. More often than not, operations base
Driving increased occupancy at senior living organizations requires something more than excellent clinical care or beautiful buildings. Transforming tours into move-ins requires a laser-sharp focus on addressing your target audience’s needs...in other words, customer service. And when it comes to customer service, Apple has shown mastery. A Statista survey revealed that 50% of Apple users
When it comes to your occupancy rate, the senior housing marketing isn’t exactly in your favor. It wasn’t too long ago since the NIC reported that… Senior housing occupancy dropped to 88.3%. Annual assisted living and independent living inventory was larger than absorption. Of the NIC’s 31 primary markets, 22 markets slipped to lower occupancy
