Senior living marketing can be your first step toward increasing occupancy and revenue for your senior living community, and here’s why... The right kind of marketing builds awareness that generates leads who eventually become move-ins for your community. However, if you want your campaigns to be successful, you’ll need to understand who should hear your
Increasing your senior living occupancy is a multifaceted process. Creating a community that supports senior living sales involves everything from solid clinical care to excellent operational management. There’s hardly a magic wand you can wave to increase your move-ins overnight. However, there are best practices you can follow to drive occupancy and revenue when it
When your inquiry to move-in ratio dips, you know that declining occupancy is not far behind. To improve your metrics—and increase your revenue—you may focus on updating your community or improving your touring strategy. However, your inquiry to move-in rate may suffer from practices that occur much earlier in your sales process. While it’s important
Ensuring your senior living community has a robust net operating income is vital for providing excellent care for your residents and keeping investors happy. However, not all ways of growing your revenue or decreasing your costs are equal. There are effective methods that improve your profitability—and there are decisions that provide short-term results at the
Senior living sales training can seem common and widespread. Whether you oversee a mid-sized operation or a large community that’s part of a corporate chain, more than likely, your sales team had some form of onboarding and training. But here’s the reality. The guidance your sales director and sales advisors received is probably insufficient and
Attracting a large number of senior care leads isn’t always ideal. In fact, the wrong type of lead generation can be detrimental for your operation. Unless you qualify your prospects, bringing numerous leads to your senior living community will do nothing but drain your sales team’s resources. Instead of investing in prospects who are eager—and
Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may feel torn between two worlds. Unsure of how to guide your community, you struggle to know if it’s time to give up the newspaper ads for building awareness with Facebook campaigns. Your need for effective
Referral sources are a vital part of generating leads for your Senior Living community. When hospitals, support groups, and other organizations point seniors to your community, it’s easier for your sales team to focus on closing sales and driving move-ins. However, the internet has overshadowed the traditional referral structure. In 2013, Caring.com stated that the
Senior Living marketing is much needed for driving sales—but it’s also easily neglected. Between making calls to prospects and preparing outreach events, your community may have little time or energy to craft a strategy that builds awareness with prospects. However, Senior Living marketing is just as important for driving occupancy as events, tours, and follow-up
Mystery shopping for Senior Living communities isn’t a new concept. Yet for some mid-sized operators, it may be novel to connect mystery shopping with increased occupancy and revenue. After all, it seems pointless to double-check the skills of a community sales team when there’s an executive director or regional support to provide accountability. But nothing
