Beautiful Building, Empty Beds: Avoid Your Senior Living Development’s Worst Nightmare 

It’s a feat to bring a new senior living development on the market...and ensure it produces a return on investment dollars. For a successful grand opening, you pour your time, energy, and resources into creating a superb community. From landscaping your grounds to furnishing your apartments, you invest in assets that close leases. But if

September 19th, 2017|

3 Deadly Mistakes That Threaten Your New Senior Housing Development

Senior housing is in demand. A recent survey by the National Real Estate Investor and NIC reports that senior housing investments outperformed apartment, industrial, office, hotel, and retail investments in attractiveness. And, if you’ve had success with other real estate investments, maybe you’re ready for a slice of the pie. Before you sink your hard-earned

September 12th, 2017|

The Ugly Truth about Your Senior Housing Investment—Getting the Facts on Poor Revenue Growth

Senior housing investors anticipate portfolio growth according to Senior Housing News, which cites a CBRE U.S. Seniors Housing & Care Investor Survey. But that’s only part of the senior housing investment picture. The report also states that 38% of investors say increased construction activity is a top concern for their industry...and maybe you can relate

September 5th, 2017|

The Unspoken Truth behind Why Your Senior Living Portfolio Suffers from Low Occupancy

Senior living CEOs focus on high-level goals to grow their portfolios. You create growth plans to meet the daily demands of high staff turnover, the threat of regulation and litigation, or the high acuity needs of an aging resident population. You craft strategies to attract valuable younger residents who often disengage from the sales process

August 29th, 2017|

What’s a Senior Living CEO to Do? Surviving the Pressure to Increase Net Operating Income with Less Resources

As a senior living CEO, you’re responsible for increasing net operating income, and you’re no stranger to doing what it takes to ensure revenue is flowing and operations are successful. While it doesn’t help that NIC is reporting assisted living occupancy has hit lows from 2009 and that several senior housing markets have seen inventory

August 22nd, 2017|

How Senior Living CEOs Can Finally Diagnose Plummeting Occupancy—Mystery Shopping

As a senior living CEO, the burden is on you to increase net operating income and revenue at your communities. That’s why, when occupancy begins to plummet, you aren’t afraid to discount your prices, cut your staff, or cut certain services. But strategies like these can only temporarily halt your revenue loss. Eventually, you’ll need

August 18th, 2017|

5 Reasons New Developments Need Full Support for Senior Living Sales and Marketing

Whether you’re the CEO of a senior housing operation or a developer of a senior living property, formulating and executing a solid strategy to fill your apartments is a challenging feat. From zoning laws and soil tests to financing contracts and construction, meeting your deadlines makes it difficult to raise awareness for your community... And

August 8th, 2017|

Baby Boomers and Senior Living Occupancy: How to Face Unexpected Challenges

If you’re a senior living operator, you might be optimistic about the future of your senior living occupancy for a simple reason—Baby Boomers. Defined by Investopedia as those born between 1946 and 1964, Baby Boomers are your future residents, and the youngest members of the Boomer cohort are now their 50s. As more Boomers reach

August 1st, 2017|

What Our Mystery Shopping Stats Reveal about Senior Living Communities

When your occupancy is stagnant at 89% and the senior living industry is experiencing fierce competition, you may think census growth is unrealistic. You may even believe that the best you can do is to keep your occupancy stable. But here’s the reality… You have more control over growing your revenue than you think. Bild

July 25th, 2017|

Senior Living Marketing: Understanding the Adult Daughter

Senior living marketing can be your first step toward increasing occupancy and revenue for your senior living community, and here’s why... The right kind of marketing builds awareness that generates leads who eventually become move-ins for your community. However, if you want your campaigns to be successful, you’ll need to understand who should hear your

July 18th, 2017|
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