4 Must-Know Email Facts for Senior Living Marketing
If you strategically plan to drive occupancy and revenue for your mid-sized operation, you know you need more than referral development. Boosting move-ins requires other effective strategies, such as a Senior Living marketing campaign. One important part of leveraging the digital age to reach prospects is building powerful email campaigns. Emails give you the power to turn […]
Q2-2024 Market Survey Analysis: Concessions
In Quarter-2 of 2024, BILD conducted over 100+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding concessions, community fees, and rate increases within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (32%), […]
13 Ideas for Original Senior Living Marketing Content
Increasing occupancy and growing revenue requires more than excellent care options or superb grounds. You also need original content for your marketing and outreach initiatives. Digital marketing has changed the game for mid-sized operators. Your prospects will rely more heavily on the internet. And if you want to gain sales traction, you must adapt to these […]
Q2-2024 Market Rates and Square Footage White Paper
In Quarter-2 of 2024, BILD conducted over 100+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding unit pricing, and the changes since 2022, for each care service (IL, AL, MC). Target Regions: U.S Market Areas (percent of shops) – East […]
Q2-2024 Market Survey Analysis: Senior Living Occupancy by Care Services
In Q2 of 2024, BILD conducted over 100+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding occupancy trends and waitlist statuses for each care service within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – […]
Q1-Q2 2024 In Person Shop Results
BILD analyzed senior living communities by conducting in person shops during Q1 and Q2 of 2024. This white paper focuses on the appearance and interactions, impression while touring, closing, and end of tour results. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 7 different States – […]
How To Increase Assisted Living Occupancy
Boosting Assisted Living Occupancy with Strategic Marketing In today’s competitive market, assisted living facilities face the continual challenge of maintaining high occupancy rates. With a growing demand for senior living industry solutions, the pressure is on to stand out and attract new residents. This comprehensive guide explores the current trends, effective strategies, and future considerations […]
Q1-24 Move-In and Move-Out Analysis
Q1-24 Move-In and Move-Out Analysis For Senior Living Communities Bild & Co analyzed 50+ senior living communities in Q1-2024. This white paper focuses on move-ins and their sources, move-outs and their reasons, and the average length of stay. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: […]
Q1-2024 Lead Source Analysis White Paper
Q1-2024 Lead Source Analysis White Paper BILD analyzed senior living community’s inquiries, tours, and move ins from their top 3 lead sources for Q1-2024. The top sources for the communities analyzed, were paid referrals, professional referrals, and digital sources. This study targets multiple states in the U.S. Below is the executive summary and key findings. […]
2024 Web to Phone Shops White Paper
2024 Web to Phone Shops Results BILD analyzed 220+ senior living community web to phone shops in Q1-2024. This white paper focuses on shoppers inquiring via web and phone to evaluate the first impressions, needs development, relationship building, sales presentation, and next steps scheduled. This study targets multiple states in the U.S. Below is the […]
