Why BILD & Co Sees Word-of-Mouth as the Ultimate Lead Engine
In an era where digital marketing dominates conversations, it’s easy to forget the timeless truth: in every market, it still matters who you know. At BILD & Co, we see an incredible opportunity to
drive organic, high-quality leads by harnessing the influence of local brand awareness and the credibility that comes from genuine word-of-mouth referrals.
The data our BILD Research team has compiled shows that word-of-mouth as a lead source for move-ins, is ranking right in line with leads from professional referrals.
A shocking 64% of Sales Associates offered a vague “come and visit sometime/anytime”. In addition 36% of Sales Associates made NO offer to follow up or even send information.
Let’s Look At The DATA:
Brand RECOGNITION
When people in your community recognize your brand, they don’t just know your name—they trust it. That trust becomes the foundation of conversations that happen organically at community events, local gatherings, and within professional networks. Each of those conversations is a mini-campaign, powered not by paid ads, but by relationships, reputation, and relevance.
Intentional PRESENCE.
Driving brand awareness at the local level isn’t about passive visibility—it’s about intentional presence . Every touchpoint, from a branded community sponsorship to a heartfelt client testimonial, reinforces who you are and what you stand for. This creates momentum: awareness turns into trust, trust turns into conversations, and conversations turn into leads.
Relationships Into REVENUE.
Ready to implement a new strategy within your portfolio? Contact us today! 1.800.640.0688 | revenue@bildandco.com | www.bildandco.com
