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Senior Living Sales

Follow-Up, Seniors Housing Sales & Marketing

Executive Book Club: Zero Lost Revenue Days, Follow Up & Closing

THE SINGLE GREATEST BARRIER ASSISTED LIVING OPERATORS FACE IN GETTING NEW RESIDENTS TO BUY; AND IT’S NOT WHAT YOU THINK WHILE DISMAL ASSISTED LIVING LEAD …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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Dear Prospective Resident, You’re Really Not That Important.

Dear Prospective Resident, You’re Really Not That Important, Can You Call Back Later? “Thank you for calling ABC Village  Senior Living, please hold, your call …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as well as memory care communities …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 immediate steps you can take …

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MARKETING DURING THE CORONA PANDEMIC

MARKETING RETIREMENT COMMUNITIES DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS While senior living operations is focused on keeping residents …

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Your Single Greatest Marketing Mistake

SENIORS HOUSING EXECUTIVE BOOK CLUB FANOCRACY: STRENGTH THROUGH FANDOM Independent and Assisted Living, Memory Care and Active Adult Communities Make Sales and Marketing Far More …

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Capital Recovery and Your Senior Housing Development

  If you’re in the process of planning a new senior housing development, you’ve probably established a clear set of goals for your property. Your …

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Senior Housing Returns Don’t Happen by Magic—A Warning to New Developers

If you’ve made the choice to invest in a senior living development… Perhaps it was the allure of robust senior housing returns that led to …

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Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re…. The CEO of a large senior housing organization. The executive director of a small community. A first-time investor in a …

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Use real-time intel to pivot your sales strategy. 

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!