You’re Sitting on Revenue You Can’t See: How Professional Market Research Unlocks Growth in Senior Living
You’re likely spending $5,000 to $7,000 per move-in to generate leads. That’s the cost of doing business in today’s senior living market. But here’s the million-dollar question… Are those marketing dollars converting to revenue—or leaking out of your sales process and pricing model? For many operators, the answer is uncomfortable. Marketing is driving leads, tours […]
From Sales Trainers to Strategic Growth Architects: How Bild and Co Transformed Its Approach to Senior Living Financial Performance
For 25 years, Bild and Co was recognized for one thing: sales training. We trained thousands of sales counselors across the U.S., Canada, and the U.K., helping senior living operators improve conversions, increase occupancy, and drive revenue. Our training programs set the industry standard, delivering unmatched expertise and results. But today, we’ve evolved. Yes, we […]
Why Executive Directors, Not Salespeople, Hold the Key to Senior Living Revenue Growth
Introduction: Why Sales Training Alone Isn’t Enough For decades, senior living operators have placed the burden of revenue generation on their sales teams, investing heavily in sales training, marketing strategies, and lead generation. And yet, many communities still struggle with stagnant occupancy rates, inconsistent revenue growth, and a frustrating cycle of discounts and concessions. Why? […]
The Hidden Goldmine in Senior Living: Why Revenue Management Is the Real Game-Changer
Senior living operators often focus on one primary metric: occupancy. The industry-wide benchmark sits at approximately 85% today (source: NIC.org), and many operators believe that filling more units is the key to financial success. But the real game—the one that drives sustainable growth, long-term profitability, and an enhanced resident experience—is revenue management. Occupancy alone doesn’t […]
Senior Living Investment Strategy: Why Acquiring Underperforming Communities Is the Best Opportunity in 2025
A Perfect Storm for Senior Housing Acquisitions The senior living sector is entering a period of unprecedented acquisition opportunities, driven by a wave of refinancing challenges and economic pressures. With over $10 billion in senior housing loans set to mature in 2025, many operators are struggling to secure the necessary refinancing to continue operations. Rising […]
The Art of Strategic Growth: Expanding Your Senior Living Portfolio for Long-Term Success
For C-suite executives, private equity groups, and REITs managing portfolios of senior living communities, the question of growth is not “if” but “when and how.” Expanding your footprint, whether by building new communities or acquiring existing ones, requires more than just capital. It demands a nuanced strategy that balances the optimization of your current portfolio, […]
Top 5 Strategies for Boosting Senior Living Occupancy, Revenue Growth, and NOI
In today’s competitive senior living market, achieving consistent occupancy and revenue growth while maintaining strong Net Operating Income (NOI) has become more challenging than ever. C-suite executives face the dual pressures of meeting financial expectations while delivering exceptional resident experiences. To thrive in this environment, strategic actions that align sales, marketing, and operational goals are […]
Why Your Senior Living Community Needs a Sales Training Company Stat
In the senior living industry, sales professionals are often the first point of contact for families navigating one of the most emotional and life-changing decisions they’ll ever make. Yet, shockingly, many sales teams lack proper training, resulting in missed opportunities, poor buyer experiences, and stagnant occupancy rates. For owners and operators, this gap can mean […]
