Senior Living Marketing That Actually Works

Generate Quality Leads That Convert to Move-Ins

We don’t just run Google ads—we build a connected system that aligns marketing and sales to drive real revenue results. With over 25 years of senior living expertise, we understand the importance of generating high-quality leads that aren’t owned by third-party aggregators charging hefty fees. You need leads, tours, and move-ins—and fast. 

Our approach helps you capture leads quickly, guide them to tours, and support their move-in decisions. The result? Higher occupancy, stronger growth, and no missed opportunities.

WHERE’S THE GAP?

Most Senior Living Marketing Stops Too Soon

Many providers generate interest but lose families due to slow responses. They give tours but fail to follow up, leaving families to choose another option before hearing back.

That’s where we come in with a system designed to:

Our Approach | The Ecosystem

One Seamless Buyer Journey, Start to Finish

Most providers do fine with marketing. The problem is what happens next: leads aren’t captured, responses come too late, and follow-up falls through. That’s where occupancy is lost.

We fix that by building a fully connected ecosystem that works together through one functional tech stack.

How It Works

Creating A Simple, Connected Flow

Your community never falls through the cracks—because every step is connected.

Instant Capture

CRM + chatbot integrations log and respond to every inquiry in real time.


Seamless Follow-Up

Families can schedule tours, get answers, and stay engaged without delay.

Smart Campaigns

Google Ads, display, retargeting, and brand storytelling attract the right audience.

Nurture to Move-In

Automated workflows and sales enablement keep families moving forward.

SEO + AEO Optimization

Ensure your community is found, whether by AI search, Google, or voice.

BILDx Support

Extra tools to instantly capture leads, schedule tours, and nurture prospects so no opportunity goes cold.

Why BILD & Co

Partner With People Who Truly Understand Senior Living

For over 20 years, we’ve helped independent living, assisted living, memory care, and life plan communities grow and succeed. We understand the concerns families face and the important decisions they make when choosing care for a loved one.

And for us, this is personal. Our founder’s own mother lives in a life plan community—giving us unique insight into both sides of the decision-making process.

Let’s Grow Together

It’s Time to Fill, Grow, and Retain

The best way to increase occupancy isn’t just more advertising—it’s creating a connected experience that keeps families engaged from first click to move-in.
Let’s build together and encourage more move-ins.