Download our Bild & Co Selective Market Analysis Report today!

Marketing Strategy & Advisory Services

Drive consistent, quality leads and convert those leads into new customers for your senior living and multi-family operations.

SENIOR LIVING MARKETING SYSTEMS

Grow your revenue and assets while saving time and money!

We’ll help you create a unique and comprehensive strategy based on your individual needs and marketing goals. This process will include:

SALESPERSON ASSESSMENT

SALESPERSON ASSESSMENT

Conduct a comprehensive talent assessment to leverage individual strengths and identify growth opportunities.

PRODUCT DIFFERENTIATION

PRODUCT DIFFERENTIATION

Identify the top three points of value for your community and teach your team how to communicate them to prospective buyers properly.

CRM ANALYSIS

CRM ANALYSIS

Dive into your current pipeline to identify the source (s) of successful leads and how to improve sales conversions.

MARKETING AND ADVERTISING ASSESSMENT

MARKETING AND ADVERTISING ASSESSMENT

Identify how many leads are needed to hit your sales goals, review current investment spend, and provide strategic guidance for your market service area.

DIRECT MAIL AND CONTENT MARKETING STRATEGY

DIRECT MAIL AND CONTENT MARKETING STRATEGY

Create consistent content that drives SEO and engagement and target potential leads with impactful direct mail that will drive them to take action.

REFERRAL STRATEGY

REFERRAL STRATEGY

Design a solid strategy to target the top ten referral sources for your ideal resident daily that can refer leads weekly.

DIGITAL MARKETING ASSESSMENT AND PLAN

ONLINE MARKETING ASSESSMENT AND PLAN

Dive into your ability to capture and convert leads, review your search engine optimization and social media presence, and identify areas for improvement.

OFFLINE MARKETING ASSESSMENT AND PLAN

OFFLINE MARKETING ASSESSMENT AND PLAN

Review your traditional marketing efforts to include all advertising campaigns, direct mail, event strategy, and more.

GAUGE THE BUYER EXPERIENCE

GAUGE THE BUYER EXPERIENCE

Mystery shop your community to understand what the current buyer experience is and what training needs to be implemented to close those gaps.

IMPLEMENT SALES TRAINING

IMPLEMENT SALES TRAINING

Partner with your executive team to develop a and implement a customized sales and marketing program that is licensed to your organization.

Our proprietary Revenue Growth Calculator helps you determine how many leads are actually needed each week to hit your individual community goals.

Once you know how many leads are needed, THEN you can select a marketing strategy.

EMPOWERING YOU TO CREATE SELF-SUFFICIENCY

Our goal is to ensure that you have a strategy that aligns with your product type, price, and location; and that you understand how to best navigate this complex industry. 

Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.