Seniors Housing Marketing Strategy & Advisory

The purpose of marketing is to drive consistent, quality leads that convert into move ins, revenue and net operating income. It’s vital that independent and assisted living, as well as memory care or continuum of care communities have a strategic marketing plan that aligns with its budget and fiscal goals.

Bild & Co is the go to sales and marketing firm for senior living executives who seek to:

Schedule time now to discuss your seniors housing project with Traci Bild and Jennifer Saxman or call 1.800.640.0688 to speak with one of us today.

HOLISTIC, STRATEGIC MARKETING SYSTEMS

Bild & Co’s priority is to provide the knowledge and education needed as an owner, developer, or operator to navigate the complex seniors housing marketing and advertising landscape.

Leveraging two decades of senior living expertise, we work in most metro and rural markets across all product types to include independent and assisted living, memory care, continuum of care, skilled nursing and active adult living. Bild & Co saves you time and money while expediting financial results within your seniors housing assets.

Our zone of genius is creating the overarching strategy based on product, price and location, to ensure your sales and marketing goals are met without sacrificing rate or margin. We accomplish our goals through a comprehensive strategy that includes:

SALESPERSON ASSESSMENT

SALESPERSON ASSESSMENT

It does no good to invest in lead generation if your salesperson is not equipped to move leads through the sales cycle.

PRODUCT DIFFERENTIATION

PRODUCT DIFFERENTIATION

Competitive markets result in operators who struggle to effectively communicate what differentiates them from competitors and salespeople who discount; killing your margin. We will identify the top three points of value and teach your team how to properly communicate them to prospective buyers to eliminate competitive impact.

CRM ANALYSIS

CRM ANALYSIS

The goal is to drive quality leads that move in. Our team will dive into your database to understand your current pipeline, where the leads that move in are coming from, and areas of opportunity to improve sales conversions based on metrics.

MARKETING AND ADVERTISING ASSESSMENT

MARKETING AND ADVERTISING ASSESSMENT

Our focus is quality over quantity. With a single lead costing well over $500, it is our goal to identify how many leads are needed to hit your sales goals based on conversion ratios. We will review current investment spend, eliminate those not resulting in move ins and provide strategic guidance as to what works in your specific market service area depending on your product, price, and sales team's ability to close.

REFERRAL STRATEGY

REFERRAL STRATEGY

Referred leads are proven to close four times faster than non-referred leads and with fewer incentives and discounts. We will design a sold strategy to target the top ten referral sources who are in front of your ideal resident daily and whom can refer leads weekly. We can also reach out to key referral sources to better understand their knowledge of your community and why they are not currently referring to you and what needs to happen to begin doing so consistently.

ONLINE MARKETING ASSESSMENT AND PLAN

ONLINE MARKETING ASSESSMENT AND PLAN

Once a strong foundation is built we will dive into your online presence and ability to leverage your website to capture leads and convert them into on-site or virtual tours. We will review and make recommendations to improve the performance of your website, social media presence, and overall buyer experience. We will also demystify and clarify what those clicks, impressions, and bounce rates really mean so you are in a place of power when making critical marketing spend decisions.

OFFLINE MARKETING ASSESSMENT AND PLAN

OFFLINE MARKETING ASSESSMENT AND PLAN

Our team will review your traditional marketing efforts to include all advertising campaigns, direct mail, event strategy, and more. Our focus is on the emotional connection your brand makes with prospective buyers and to identify what you must do to develop trust, connection and ultimately a new resident via your offline marketing efforts.

GAUGE THE BUYER EXPERIENCE

GAUGE THE BUYER EXPERIENCE

Our research team will mystery shop your community to understand what the current buyer experience is and what training needs implemented to close those gaps. It does no good to drive leads if the on-site team is letting them slip through the cracks, rushing calls, and failing to move people forward in the sales process.

IMPLEMENT SALES TRAINING

IMPLEMENT SALES TRAINING

While the industry is converting just 25% of all inquiries into tours and 35% of tours into move ins, our team will ensure before you invest in any marketing spend, that the entire on-site team understands the importance of a raving fan buyer experience and how to convert those leads into tours 60% of the time and those tours into move ins 40% or more of the time. This is what we refer to as working smart, not hard.

CALL TRACKING LINES

CALL TRACKING LINES

Any spend you make should be tied to a call tracking line to determine with confidence, return on investment as well as the capture of 100% of leads that respond to your call to action.

Before making an investment in lead generation, we invite you to use our proprietary Revenue Growth Calculator to determine how many leads are actually needed each week to hit your individual community goals.

Once you know how many leads are needed, you can then proceed with selecting a marketing strategy.

OUR GOAL IS TO EMPOWER YOU TO CREATE SELF-SUFFICIENCY

The Bild & Co team has one marketing goal; to ensure that you as an owner, operator, or developer have a strategy in place that aligns with your product type, price, and location; and that you understand how to best navigate what has become an incredibly complex space. Spend does not always equate to results and our goal is to educate and protect you.
Want to place a bulk order of Zero Lost Revenue Days for your team? Contact us for pricing!Learn More

Start planning for 1Q21 now 
with sales intel.

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!