Since then, Traci has grown from a company of one to over 25 and become a recognized authority and thought leader in the senior living sector. She has spoken at numerous events to include NIC, Argentum, and Leading Age; written four books including industry favorite Zero Lost Revenue Days, been featured in numerous industry publications such as Senior Housing News and McKnight’s Senior Living, and has been featured in various media outlets to include the BBC, USA Today, and the Wall street Journal. Her Company has been on Inc. Magazine’s Fastest Growing Company List and has earned the Great Place to Work Award.

Traci’s impact on the senior living industry is undeniable. In 2022 Traci promoted Jennifer Saxman to CEO and launched sister company BILDX which is transforming the traditional senior living selling model, bringing technology and artificial intelligence to the sales process, and giving operators the tools needed to effectively sell in today’s competitive environment.

Traci is not only a successful entrepreneur, but also a wife and mother of two children. “When I first got into the senior living business I was starting my family, now my own mother resides in a life plan community, I feel like my life has come full circle, I am not only an expert but a customer which takes my work to an entirely new level,” says Traci. She balances her professional and personal life with grace and enthusiasm. She enjoys traveling, Onewheel riding, and spending time with her family and friends.