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Empowering Senior Living Sales Teams and Increasing Engagement by 31%

Challenge: Sales Teams Overwhelmed by Follow-Up and Reliance on Third-Party Leads

Sales professionals in the senior living industry often find themselves stretched thin—tasked with both business development and lead follow-up. This results in diminished focus on organic lead generation and an overdependence on paid referral sources like A Place for Mom.

Consequently, potential residents experience inconsistent engagement, and sales teams struggle to move prospects efficiently through the sales funnel.

 

Overwhelmed Sales equals non-efficient sales funnel

Solution: BILDX—Automated Follow-Up That Frees Up Your Salesperson

BILDX is designed to take the heavy lifting off your sales team by automating persistent, personalized lead follow-up. The system:

  • Drives consistent communication to keep leads warm and engaged.
  • Supports re-engagement of cold leads and long-term nurtures.
  • Enables the salesperson to focus their time on high-impact activities like:
    • Conducting tours,
    • Building relationships,
    • And moving in ready-to-convert prospects.

Increased Sales Engagement

Results: +31% Increase in Sales Engagement

  • On average, BILDX clients experience a 31% increase in sales engagement, translating to:

    • More booked tours,
    • Faster lead response times,
    • Increased move-ins,
    • And higher conversion rates across the board.

    By automating follow-up and enabling more effective outreach, BILDX allows salespeople to create a better buyer experience, ultimately fostering trust and accelerating the decision-making process for families.

    Higher Conversion Rates

Strategic Impact: A More Productive and Proactive Sales Culture

With BILDX, sales teams:

  • Spend more time generating and nurturing organic leads,
  • Reduce dependency on third-party aggregators like A Place for Mom,
  • Create a high-touch, personalized buyer journey from first contact to move-in,
  • And operate more efficiently, closing more deals with less manual effort.

 

Conclusion: Let BILDX Do the Heavy Lifting

By blending automation with your salesperson’s personal touch, BILDX ensures no lead is left behind—freeing your team to do what they do best: build relationships and close sales.

 

Picture of  Traci Bild

Traci Bild

Traci Bild, Founder of BILD & Co and BILDX, has revolutionized the senior living industry for over two decades. Her innovative sales and marketing strategies have positively impacted 80% of the top 100 senior housing operators in the U.S., U.K., and Canada. An accomplished author of four books, including "Zero Lost Revenue Days," Traci's expertise is frequently featured in CBS Sunday Morning News, Wall Street Journal, BBC, Senior Housing News, and McKnight’s Senior Living. Her firm, BILD & Co, is a Great Place to Work and ranks among Inc. 5000’s Fastest Growing Private Companies.

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