Understanding Market Trends in Senior Living: What Happened in 2024 and What’s Next for 2025
The senior living industry is at a turning point. Demographics are shifting, expectations are evolving, and let’s face it—what worked 10 years ago simply doesn’t cut it anymore. For those of us in sales and marketing, the question isn’t just, “How do we keep up?” It’s, “How do we lead the way forward?” Whether you’re […]
Senior Living Occupancy: Why Marketing Needs a New Approach
The senior living sector stands at a pivotal moment. While projections indicate a surge in demand as baby boomers reach their mid-80s by 2030, today’s operators face a very different reality. With current residents primarily from the Silent Generation, occupancy growth is incremental at best. Marketing strategies that once delivered consistent leads and move-ins now […]
Q3-2024 Senior Living Lead Source Analysis
BILD analyzed senior living community’s inquiries, tours, and move ins from their top 3 lead sources for Q3-2024. The top sources for the communities analyzed were paid referrals, professional referrals, and digital sources. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 […]
The Drastic Evolution of the Senior Living Buyer Experience and the Need for a Proactive, Online Marketing Strategy
In the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. No longer are physical visits and brochures the starting point for families and potential residents—today, your website is your storefront, and the buyer’s journey begins online, often at any time of day or night. With 92% […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Care Services
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding care services, amenities, and service pricing within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (27%), […]
Sales and Marketing Best Practices for Senior Living Operators Looking to Scale
As a small or mid-sized senior living operator, you’re at a pivotal moment in your journey. The senior housing sector is ripe with opportunity, and with the strong demand ahead, operators who can scale effectively will position themselves as leaders in the market. But what are capital partners looking for in operators? How can you […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Concessions
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding concessions, community fees, and rate increases within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (27%), […]
Sales Turnover: The Hidden Financial Drain on Senior Living Operators
Sales turnover is one of the most pressing senior living challenges facing operators today. According to the Bureau of Labor Statistics, the turnover rate in senior living can reach as high as 50%, a number that far surpasses most other service industries. Sales teams in senior living are especially affected, with the average sales director […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Occupancy by Care Services
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding occupancy trends and waitlist statuses for each care service within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – […]
Why Professional Competitive Analysis is Essential for Senior Living Operators to Grow Revenue and NOI
In the highly competitive senior living industry, having a clear understanding of your market’s landscape is essential. Yet, many senior living operators fall short when it comes to setting rents and care fees based on objective, data-driven insights. The most successful operators know that in order to foster senior living growth, optimize NOI (Net Operating […]
