Q3-2024 Senior Living Web to Phone Shops White Paper
BILD conducted web to phone shops on senior living communities during Q3-2024. This white paper focuses on shoppers inquiring via web and phone to evaluate the first impressions, needs development, relationship building, sales presentation, and next steps scheduled. This study targets multiple states in the U.S. Target: 10 different States – (AZ, CA, CO, MI, […]
Why Every Senior Living Operator Needs a Branded Sales System
In senior living, sales aren’t just about numbers—they’re about connection, trust, and emotion. Families come to us during one of the most stressful decisions of their lives, seeking guidance, empathy, and solutions for their loved ones. Yet, too often, senior living operators rely on experienced but untrained salespeople who “wing it” instead of following a […]
Q3-2024 Senior Living Move In and Move Out Analysis
BILD analyzed move-in and move out trends across senior living communities in Q3-2024. This white paper focuses on move-ins and their sources, move-outs and their reasons, and the average length of stay. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 U.S Regions […]
Understanding Market Trends in Senior Living: What Happened in 2024 and What’s Next for 2025
The senior living industry is at a turning point. Demographics are shifting, expectations are evolving, and let’s face it—what worked 10 years ago simply doesn’t cut it anymore. For those of us in sales and marketing, the question isn’t just, “How do we keep up?” It’s, “How do we lead the way forward?” Whether you’re […]
Senior Living Occupancy: Why Marketing Needs a New Approach
The senior living sector stands at a pivotal moment. While projections indicate a surge in demand as baby boomers reach their mid-80s by 2030, today’s operators face a very different reality. With current residents primarily from the Silent Generation, occupancy growth is incremental at best. Marketing strategies that once delivered consistent leads and move-ins now […]
Q3-2024 Senior Living Lead Source Analysis
BILD analyzed senior living community’s inquiries, tours, and move ins from their top 3 lead sources for Q3-2024. The top sources for the communities analyzed were paid referrals, professional referrals, and digital sources. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 […]
The Drastic Evolution of the Senior Living Buyer Experience and the Need for a Proactive, Online Marketing Strategy
In the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. No longer are physical visits and brochures the starting point for families and potential residents—today, your website is your storefront, and the buyer’s journey begins online, often at any time of day or night. With 92% […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Care Services
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding care services, amenities, and service pricing within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (27%), […]
Sales and Marketing Best Practices for Senior Living Operators Looking to Scale
As a small or mid-sized senior living operator, you’re at a pivotal moment in your journey. The senior housing sector is ripe with opportunity, and with the strong demand ahead, operators who can scale effectively will position themselves as leaders in the market. But what are capital partners looking for in operators? How can you […]
Q3-2024 Senior Living Market Survey Analysis: Senior Living Concessions
In Quarter-3 of 2024, BILD conducted over 280+ individual Market Surveys on senior living communities across the nation. Below is the executive summary and the data trends that were uncovered regarding concessions, community fees, and rate increases within those senior living communities shopped. Target Regions: U.S Market Areas (percent of shops) – East Central (27%), […]
