Transform Senior Living Marketing with Paid Search & Expert Tips
Introduction Are you tired of spending thousands of dollars on paid Google campaigns for your senior living community, only to see lackluster results? Does your marketing vendor promise big but deliver mediocre leads that fail to fill your Independent Living, Assisted Living, or Memory Care units? Are you frustrated by spending thousands on Google campaigns […]
Understanding the Sales Funnel for Senior Living Communities
The senior living industry is highly competitive, with communities vying for the attention of potential residents and their families. Understanding and optimizing the sales funnel is essential for attracting, engaging, and converting prospects into residents. A well-structured sales funnel not only increases occupancy rates but also builds trust and long-term relationships with families. This article […]
2024 Senior Living In Person Shops White Paper
BILD analyzed senior living communities by conducting in person shops during 2024. This white paper focuses on the appearance and interactions, impressions while touring, closing, and end of tour results. This study targets multiple states in the U.S. Target: 9 different States – (AZ, CA, IA, OH, FL, MI, NE, NV, TX, WA) Time Periods […]
The Perfect Storm: Why Senior Living Leads Are Declining
Yesterday, during a conversation with a client, the frustration over a significant drop in lead volume came to the forefront. What used to be a steady flow of 80-90 leads per month has dwindled to 45-60, creating anxiety about occupancy and revenue goals. In the midst of this discussion, he shared a compelling graph that […]
Q3-2024 Senior Living Web to Phone Shops White Paper
BILD conducted web to phone shops on senior living communities during Q3-2024. This white paper focuses on shoppers inquiring via web and phone to evaluate the first impressions, needs development, relationship building, sales presentation, and next steps scheduled. This study targets multiple states in the U.S. Target: 10 different States – (AZ, CA, CO, MI, […]
Why Every Senior Living Operator Needs a Branded Sales System
In senior living, sales aren’t just about numbers—they’re about connection, trust, and emotion. Families come to us during one of the most stressful decisions of their lives, seeking guidance, empathy, and solutions for their loved ones. Yet, too often, senior living operators rely on experienced but untrained salespeople who “wing it” instead of following a […]
Q3-2024 Senior Living Move In and Move Out Analysis
BILD analyzed move-in and move out trends across senior living communities in Q3-2024. This white paper focuses on move-ins and their sources, move-outs and their reasons, and the average length of stay. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 U.S Regions […]
Understanding Market Trends in Senior Living: What Happened in 2024 and What’s Next for 2025
The senior living industry is at a turning point. Demographics are shifting, expectations are evolving, and let’s face it—what worked 10 years ago simply doesn’t cut it anymore. For those of us in sales and marketing, the question isn’t just, “How do we keep up?” It’s, “How do we lead the way forward?” Whether you’re […]
Senior Living Occupancy: Why Marketing Needs a New Approach
The senior living sector stands at a pivotal moment. While projections indicate a surge in demand as baby boomers reach their mid-80s by 2030, today’s operators face a very different reality. With current residents primarily from the Silent Generation, occupancy growth is incremental at best. Marketing strategies that once delivered consistent leads and move-ins now […]
Q3-2024 Senior Living Lead Source Analysis
BILD analyzed senior living community’s inquiries, tours, and move ins from their top 3 lead sources for Q3-2024. The top sources for the communities analyzed were paid referrals, professional referrals, and digital sources. This study targets multiple states in the U.S. Below is the executive summary and key findings. Target: 20 different States – 9 […]
