The Art of Strategic Growth: Expanding Your Senior Living Portfolio for Long-Term Success
For C-suite executives, private equity groups, and REITs managing portfolios of senior living communities, the question of growth is not “if” but “when and how.” Expanding your footprint, whether by building new communities or acquiring existing ones, requires more than just capital. It demands a nuanced strategy that balances the optimization of your current portfolio, […]
Understanding the Senior Living Lead Quality Challenge: Quality VS. Quantity
In the fiercely competitive senior living industry, it’s not just about drawing in leads—it’s about securing the right ones. For executives, maximizing both revenue and effi ciency requires a sharp focus on high-quality leads that translate into long-term residents. Understanding the Lead Quality Challenge Take A Place for Mom (APFM) as an example. While it […]
Top 5 Strategies for Boosting Senior Living Occupancy, Revenue Growth, and NOI
In today’s competitive senior living market, achieving consistent occupancy and revenue growth while maintaining strong Net Operating Income (NOI) has become more challenging than ever. C-suite executives face the dual pressures of meeting financial expectations while delivering exceptional resident experiences. To thrive in this environment, strategic actions that align sales, marketing, and operational goals are […]
Why Your Senior Living Community Needs a Sales Training Company Stat
In the senior living industry, sales professionals are often the first point of contact for families navigating one of the most emotional and life-changing decisions they’ll ever make. Yet, shockingly, many sales teams lack proper training, resulting in missed opportunities, poor buyer experiences, and stagnant occupancy rates. For owners and operators, this gap can mean […]
Transform Senior Living Marketing with Paid Search & Expert Tips
Introduction Are you tired of spending thousands of dollars on paid Google campaigns for your senior living community, only to see lackluster results? Does your marketing vendor promise big but deliver mediocre leads that fail to fill your Independent Living, Assisted Living, or Memory Care units? Are you frustrated by spending thousands on Google campaigns […]
Understanding the Sales Funnel for Senior Living Communities
The senior living industry is highly competitive, with communities vying for the attention of potential residents and their families. Understanding and optimizing the sales funnel is essential for attracting, engaging, and converting prospects into residents. A well-structured sales funnel not only increases occupancy rates but also builds trust and long-term relationships with families. This article […]
2024 Senior Living In Person Shops White Paper
BILD analyzed senior living communities by conducting in person shops during 2024. This white paper focuses on the appearance and interactions, impressions while touring, closing, and end of tour results. This study targets multiple states in the U.S. Target: 9 different States – (AZ, CA, IA, OH, FL, MI, NE, NV, TX, WA) Time Periods […]
The Perfect Storm: Why Senior Living Leads Are Declining
Yesterday, during a conversation with a client, the frustration over a significant drop in lead volume came to the forefront. What used to be a steady flow of 80-90 leads per month has dwindled to 45-60, creating anxiety about occupancy and revenue goals. In the midst of this discussion, he shared a compelling graph that […]
Q3-2024 Senior Living Web to Phone Shops White Paper
BILD conducted web to phone shops on senior living communities during Q3-2024. This white paper focuses on shoppers inquiring via web and phone to evaluate the first impressions, needs development, relationship building, sales presentation, and next steps scheduled. This study targets multiple states in the U.S. Target: 10 different States – (AZ, CA, CO, MI, […]
Why Every Senior Living Operator Needs a Branded Sales System
In senior living, sales aren’t just about numbers—they’re about connection, trust, and emotion. Families come to us during one of the most stressful decisions of their lives, seeking guidance, empathy, and solutions for their loved ones. Yet, too often, senior living operators rely on experienced but untrained salespeople who “wing it” instead of following a […]
