You’re Sitting on Revenue You Can’t See: How Professional Market Research Unlocks Growth in Senior Living
You’re likely spending $5,000 to $7,000 per move-in to generate leads. That’s the cost of doing business in today’s senior living market. But here’s the million-dollar question… Are those marketing dollars converting to revenue—or leaking out of your sales process and pricing model? For many operators, the answer is uncomfortable. Marketing is driving leads, tours […]
From Sales Trainers to Strategic Growth Architects: How Bild and Co Transformed Its Approach to Senior Living Financial Performance
For 25 years, Bild and Co was recognized for one thing: sales training. We trained thousands of sales counselors across the U.S., Canada, and the U.K., helping senior living operators improve conversions, increase occupancy, and drive revenue. Our training programs set the industry standard, delivering unmatched expertise and results. But today, we’ve evolved. Yes, we […]
Best Practices for Managing Senior Living Sales Pipelines
Managing a senior living sales pipeline effectively is crucial for maintaining high occupancy rates and ensuring steady revenue growth. A well-structured sales pipeline helps communities track leads, nurture prospects, and convert them into residents. Below are the best practices to streamline the senior living sales process and improve conversion rates. 1. Define Clear Sales Stages […]
What is REALLY Driving Senior Living Move-Ins?
Over the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. Today’s buyer is digital-savvy, and their journey begins online. With 92% of people using the internet to research services like senior living (source: Google Consumer Insights), operators must adapt with proactive, online marketing strategies that meet […]
Why Executive Directors, Not Salespeople, Hold the Key to Senior Living Revenue Growth
Introduction: Why Sales Training Alone Isn’t Enough For decades, senior living operators have placed the burden of revenue generation on their sales teams, investing heavily in sales training, marketing strategies, and lead generation. And yet, many communities still struggle with stagnant occupancy rates, inconsistent revenue growth, and a frustrating cycle of discounts and concessions. Why? […]
How to Choose the Right Senior Living Marketing Specialist for Your Business
Finding the right senior living marketing specialist can make all the difference in increasing occupancy rates, enhancing brand awareness, and driving consistent lead generation. With competition in the senior living industry growing, having an expert who understands the nuances of marketing for assisted living, memory care, and independent living communities is crucial. But how do […]
The Hidden Goldmine in Senior Living: Why Revenue Management Is the Real Game-Changer
Senior living operators often focus on one primary metric: occupancy. The industry-wide benchmark sits at approximately 85% today (source: NIC.org), and many operators believe that filling more units is the key to financial success. But the real game—the one that drives sustainable growth, long-term profitability, and an enhanced resident experience—is revenue management. Occupancy alone doesn’t […]
Analyzing 2024 Senior Living Industry Performance In Order To Look Ahead to 2025
We saw continued growth throughout 2024, with a 2+ percentage point increase over the previous 12 months. As we ended 2024, we marked the 13th consecutive quarter of growth, highlighting the resilience and adaptability of the senior living industry. This report provides an in-depth analysis of key performance metrics, industry trends, and strategic insights to […]
Senior Living Investment Strategy: Why Acquiring Underperforming Communities Is the Best Opportunity in 2025
A Perfect Storm for Senior Housing Acquisitions The senior living sector is entering a period of unprecedented acquisition opportunities, driven by a wave of refinancing challenges and economic pressures. With over $10 billion in senior housing loans set to mature in 2025, many operators are struggling to secure the necessary refinancing to continue operations. Rising […]
The Senior Living Growth Trap: How Rapid Expansion Can Erode Revenue & How to Fix It
The Senior Living Boom—And the Hidden Challenges That Come With It The senior living industry is experiencing unprecedented growth, with operators acquiring communities and expanding portfolios at record speed. While this rapid expansion presents incredible opportunities, it also introduces significant challenges that can erode revenue, overwhelm leadership, and stall performance. Without structured systems in sales, […]
