Senior Living Marketing Strategies Must Adapt to the Rise of Tech-Savvy Caregivers

senior living marketing

Introduction: In today’s digital-first world, senior living marketing is no longer just about brochures, tours, and word-of-mouth referrals. It’s about meeting your audience where they are online. But more importantly, it’s about understanding who your real audience is. Increasingly, the decision-makers behind choosing a senior living community are tech-savvy caregivers—often adult children in their 50s […]

Trends Shaping the Future of Senior Living Market Research

Trends-Shaping-the

The senior living industry is evolving rapidly, driven by demographic shifts, technological advancements, and changing consumer preferences. To stay ahead in this competitive landscape, market research plays a crucial role in helping communities understand the needs and expectations of aging populations. Here are the key trends shaping the future of senior living market research. 1. […]

How to Position Your Senior Living Community for Market Leadership

In the ever-evolving world of senior living, standing out is more than just offering quality care and a beautiful community. It’s about creating an environment that families trust, residents love, and your competitors admire. Whether you’re a new community looking to make a mark or an established brand wanting to stay ahead, positioning yourself as a market leader […]

From Sales Trainers to Strategic Growth Architects: How Bild and Co Transformed Its Approach to Senior Living Financial Performance

For 25 years, Bild and Co was recognized for one thing: sales training. We trained thousands of sales counselors across the U.S., Canada, and the U.K., helping senior living operators improve conversions, increase occupancy, and drive revenue. Our training programs set the industry standard, delivering unmatched expertise and results. But today, we’ve evolved. Yes, we […]

Best Practices for Managing Senior Living Sales Pipelines

Managing a senior living sales pipeline effectively is crucial for maintaining high occupancy rates and ensuring steady revenue growth. A well-structured sales pipeline helps communities track leads, nurture prospects, and convert them into residents. Below are the best practices to streamline the senior living sales process and improve conversion rates. 1. Define Clear Sales Stages […]

What is REALLY Driving Senior Living Move-Ins?

Over the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. Today’s buyer is digital-savvy, and their journey begins online. With 92% of people using the internet to research services like senior living (source: Google Consumer Insights), operators must adapt with proactive, online marketing strategies that meet […]

Why Executive Directors, Not Salespeople, Hold the Key to Senior Living Revenue Growth

Introduction: Why Sales Training Alone Isn’t Enough For decades, senior living operators have placed the burden of revenue generation on their sales teams, investing heavily in sales training, marketing strategies, and lead generation. And yet, many communities still struggle with stagnant occupancy rates, inconsistent revenue growth, and a frustrating cycle of discounts and concessions. Why? […]

How to Choose the Right Senior Living Marketing Specialist for Your Business

Finding the right senior living marketing specialist can make all the difference in increasing occupancy rates, enhancing brand awareness, and driving consistent lead generation. With competition in the senior living industry growing, having an expert who understands the nuances of marketing for assisted living, memory care, and independent living communities is crucial. But how do […]