The Real Cost of Junk Leads: Why Senior Living Operators Must Prioritize Quality Over Quantity
The Growing Problem: Lead Quantity Over Quality Across the senior living sector, frustration is mounting. Operators are investing thousands of dollars monthly into digital advertising campaigns—Google and display Ads as well as retargeting—only to be left with a stack of leads that go absolutely nowhere. Despite robust efforts—multi-channel follow-ups via phone, email, and text—many leads […]
Sales Activity & Conversion Trends in Senior Living Communities
Bild & Co analyzed sales activity and conversion data from senior living communities across 18 U.S. states and 9 regions. This comprehensive study evaluated key performance metrics such as inquiries, tours, deposits, move-ins, and communication activity (calls, texts, and emails). The results point to significant challenges in converting inquiries into tours and move-ins, as well […]
Senior Living Marketing Strategies Must Adapt to the Rise of Tech-Savvy Caregivers
Introduction: In today’s digital-first world, senior living marketing is no longer just about brochures, tours, and word-of-mouth referrals. It’s about meeting your audience where they are online. But more importantly, it’s about understanding who your real audience is. Increasingly, the decision-makers behind choosing a senior living community are tech-savvy caregivers—often adult children in their 50s […]
The Hidden Threat to Growth: Why Skyrocketing Move-Outs Are Undermining Senior Living Occupancy and Revenue
In the world of senior living, 2025 was expected to be a breakout year. With Baby Boomers entering the market in large numbers, many operators especially small to mid-sized providers anticipated higher occupancy, stronger revenue, and long-awaited growth. But there’s a hidden disruptor at play. Despite steady sales performance, communities are struggling to stay ahead. […]
Trends Shaping the Future of Senior Living Market Research
The senior living industry is evolving rapidly, driven by demographic shifts, technological advancements, and changing consumer preferences. To stay ahead in this competitive landscape, market research plays a crucial role in helping communities understand the needs and expectations of aging populations. Here are the key trends shaping the future of senior living market research. 1. […]
How to Position Your Senior Living Community for Market Leadership
In the ever-evolving world of senior living, standing out is more than just offering quality care and a beautiful community. It’s about creating an environment that families trust, residents love, and your competitors admire. Whether you’re a new community looking to make a mark or an established brand wanting to stay ahead, positioning yourself as a market leader […]
You’re Sitting on Revenue You Can’t See: How Professional Market Research Unlocks Growth in Senior Living
You’re likely spending $5,000 to $7,000 per move-in to generate leads. That’s the cost of doing business in today’s senior living market. But here’s the million-dollar question… Are those marketing dollars converting to revenue—or leaking out of your sales process and pricing model? For many operators, the answer is uncomfortable. Marketing is driving leads, tours […]
From Sales Trainers to Strategic Growth Architects: How Bild and Co Transformed Its Approach to Senior Living Financial Performance
For 25 years, Bild and Co was recognized for one thing: sales training. We trained thousands of sales counselors across the U.S., Canada, and the U.K., helping senior living operators improve conversions, increase occupancy, and drive revenue. Our training programs set the industry standard, delivering unmatched expertise and results. But today, we’ve evolved. Yes, we […]
Best Practices for Managing Senior Living Sales Pipelines
Managing a senior living sales pipeline effectively is crucial for maintaining high occupancy rates and ensuring steady revenue growth. A well-structured sales pipeline helps communities track leads, nurture prospects, and convert them into residents. Below are the best practices to streamline the senior living sales process and improve conversion rates. 1. Define Clear Sales Stages […]
What is REALLY Driving Senior Living Move-Ins?
Over the last three years, the senior living sector has witnessed a seismic shift in how buyers approach decision-making. Today’s buyer is digital-savvy, and their journey begins online. With 92% of people using the internet to research services like senior living (source: Google Consumer Insights), operators must adapt with proactive, online marketing strategies that meet […]
