2024 Senior Living Post Tour Survey Results

Recently, Bild & Co conducted a case study on the experiences of over 400+ prospects that have toured across 21 senior living communities. This study targets multiple states in the U.S.

Target Locations: AZ, CA, IL, TN, TX

Time Periods Data Analyzed: 1/1/2024 – 9/30/2024

Data Reviewed: Prospect Post Tour Experiences

Below is the executive summary and the data trends that were uncovered.

• 98.6 % of survey respondents that toured a senior living community, were greeted promptly upon arrival.
• 94.5% of respondents felt their experience rated a 5 out of 5, with 5 being excellent. This is a 5.2% increase from 2022.
•  7.9% of respondents that toured in 2022 found that no parking space was readily available when they arrived at the senior living community. That percentage decreased in 2024 to 6.2%.
• As the tour concluded and respondents received the survey regarding their tour, 17.1% wanted to have the senior living community follow up afterwards regarding their survey feedback.
• 88.9% of the respondents in 2024 preferred email as their follow up method.

Arrival at the Senior Living Community:

In 2024, 98.6 % of survey respondents that toured a senior living community, were greeted promptly upon arrival. Only 1.4% of respondents had difficulty finding the senior living community.

7.9% of respondents that toured in 2022 found that no parking space was readily available when they arrived at the senior living community. That percentage decreased in 2023 to 7.2% and decreased to 6.2% in 2024.

Tour Experience:

On average, in 2024, 94.5% of respondents felt the tour experience rated a 5 out of 5, with 5 being excellent.

What could be done to provide a better tour experience?

Overall Tour Experience:

Overall, in 2024, 94.5% of respondents felt the senior living community did excellent with the tour and how they treated the prospect and their family. This percentage is up 10.3% since 2022 tours.

Although, in 2022, there were no respondents that felt the community rated a 1 on their experience. But in 2024, that decreased by 0.1%.

*Scale is 1-5 on satisfaction (5 being the highest in satisfaction).

Post Tour Follow Up: 

As the tour concluded and respondents received the survey regarding their tour, 17.1% wanted to have the senior living community follow up afterwards regarding their survey feedback.

To receive follow-up regarding their survey responses, respondents were asked which as the best way to contact them. In 2024, 82.9% of respondents said email was the best way to receive follow up from the senior living community, while a phone call was 27.3% Overall, we see an 16.2% decrease in phone calls being the best way to receive follow up.