2023-2024 Senior Living Sales Webinar & Academy Case Study
Author:
Traci Bild
Date Posted:
October 16, 2024
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Throughout 2023 and 2024, Bild & Co’s training team implemented a 4-7-week sales webinar/academy style training for sales members at senior living communities. These 45-minute to 1-hour long training sessions include collaborative games, assignments, and interaction via camera and microphone. Below are some key trends of this specific case study, including attendance rates, participation patterns, and overall experiences from attendees.
Time Periods Data Analyzed: 1/1/2023 – 9/30/2024
Data Reviewed: 4-7 Week Sales Team Webinar/Academy Training Experiences
Below is a summary of the key findings:
- Participants that are expected to join the academies engage 81% of the time through camera/microphones, written comments, competing in games or communicating with the coach via email/phone.
- Participants that are expected to join the academies, attended 84% of the time.
- 52% of participants would like to spend more time on external/referral development, events, overcoming objections, and closing.
The information below was collected from post academy surveys conducted on clients through 2023-2024.
On a scale of 1 – 10, how was your experience…
About the Author: Traci Bild
Traci Bild, Founder of BILD & Co and BILDX, has revolutionized the senior living industry for over two decades. Her innovative sales and marketing strategies have positively impacted 80% of the top 100 senior housing operators in the U.S., U.K., and Canada. An accomplished author of four books, including "Zero Lost Revenue Days," Traci's expertise is frequently featured in CBS Sunday Morning News, Wall Street Journal, BBC, Senior Housing News, and McKnight’s Senior Living. Her firm, BILD & Co, is a Great Place to Work and ranks among Inc. 5000’s Fastest Growing Private Companies.
