YOUR
FRACTIONAL
CMO
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GAIN A COMPETITIVE ADVANTAGE
WITH BILD AS YOUR FRACTIONAL
CHIEF MARKETING STRATEGIST
The senior living industry is evolving rapidly, and you need a marketing strategy that can keep pace. You don’t just need leads - you need leads that turn into residents and revenue. We are marketing strategists who specialize in senior living. We know how to align sales and marketing to optimize your results.
Your Senior Living Sales
& Marketing Specialist
UNPARALLELED EXPERTISE
Maximize your senior living occupancy, revenue, and profitability with BILD. Our unparalleled expertise and singular focus on senior living sales and marketing infrastructure will help you optimize financial performance and achieve your revenue goals.
Get StartedThe BILD Marketing System for Senior Living Owners and Operators
How it works
As your Fractional Chief Marketing Strategist, we become part of your executive team. Creating your senior living marketing strategy and facilitating its execution; we collaborate with existing vendors or plug in new ones to ensure accountability and ownership over results.
OUR PROCESS
About Us
Ready to BILD a better marketing strategy?
Contact us today and get a free marketing assessment
READY TO BILD?
Occupancy. Revenue. Profitability.
1-800-640-0688 revenue@bildandco.com
Our system is focused on driving top and bottom-line revenue while improving the buyer experience.
Website
Optimization
We optimize your website to attract and engage your ideal residents and convert them into quality leads.
Referral
Marketing
We create and run effective campaigns to generate referrals from professionals and residents, who are easier and faster to close than other leads.
Public Relations
We tell captivating stories that highlight your brand and its impact on the lives of seniors, enhancing your credibility and visibility.
Digital
Marketing
We use Google Ads to drive digital leads to your site, retarget them, follow up within minutes and nurture digital leads until they convert into tour giving you an incredible competitive edge.
Data-Driven
Strategy
We use your community sales data to determine exactly how many leads you need each week to fill your vacancies, and we adjust your marketing budget accordingly.
Ready to BILD a better marketing strategy?
Contact us today and get a free marketing assessment.
1-800-640-0688 revenue@bildandco.com
Why BILD?
BILD has over 20 years of experience in senior living sales and marketing. These two functions must work together, not in silos. We have seen it all – high marketing spend with low returns, cookie-cutter campaigns that don’t work, poor communication and reporting from vendors, and lost leads and opportunities. We are here to change that. We are here to educate and empower you to achieve your marketing goals and grow your business profitability.
What makes us different?
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Deep
Expertise
We have over 20 years of experience in senior living sales and marketing. We know the buyer journey and how to tailor your marketing strategy to meet their needs and expectations.
Customized
Strategies
We design and execute a marketing strategy that is unique to your senior living portfolio. We align your sales and marketing teams and create a system that drives occupancy, revenue, and profitability.
Execution
Excellence
We don’t just create strategies - we implement them. We work closely with your marketing vendors to ensure every tactic contributes to your success. We monitor and measure your results and optimize your campaigns accordingly.
Cost-Effective
Solution
We offer you top-tier expertise without the prohibitive cost of hiring a full-time VP of Marketing. You pay only for the time and services you need, making it a smart investment for your senior living portfolio.
The Bild System addresses the missing link in sales training. Our census grew from 90–99% company-wide in six months, doing nothing different than implementing the Bild System. I recommend this fabulous system to anyone outside our community’s market service area!
Carlton Senior Living
Carlton Senior Living
With Bild's help, we increased census to 99%, a company record and an amazing achievement in our industry!
Acts Retirement Life
Acts Retirement Life
We are very fortunate to have Bild & Co as our training and development partner. The LCS SalesFirst program was launched in 2018 and the success stories continue to grow as we more tightly integrate Operations and Sales with the support of Bild & Co!
Joel Nelson, CEO
LifeCare Services
Since 2010, we've used the Bild & Co training with our communities to increase both occupancy and revenue. We have experienced much success including 100% occupancy and waiting lists! In addition to the increases, Bild & Co provides education to our community teams on continued accountability and metrics, including positive ROI. It has been a pleasure working with the Bild team and we look forward to continued success and partnership.
Severine Petras, CEO & Co-Founder
Priority Life Care
Ready to take your senior living marketing to the next level?
Contact us today and get a free assessment.
1-800-640-0688 revenue@bildandco.com