You will be live on screen with Traci Bild and industry peers during this fast-paced, information packed 4-week course. Each week, there is a 90 minute live session made up of 60 minutes of education followed by 30 minutes of Q & A and open discussion.
If you are an assisted living owner, developer, operator, or marketing agency and you seek to:
You must join Traci Bild, CEO of Bild & Co, in this Marketing & Lead Generation Academy series designed to simplify and demystify the complexities of assisted living marketing. Space is limited to just 15 people!
THE ASSISTED LIVING BUYER PROCESS:
Where do prospective buyers tend to find an assisted living community?
In this 4-Week Assisted Living Marketing & Lead Gen Academy, Traci will break down the buying process to bring the most current and effective marketing strategies designed to generate leads that actually convert to a new resident:
YOUR RESPONSE TO HOW PROSPECTIVE RESIDENTS SEARCH FOR AND BUY ASSISTED LIVING SHOULD BE INFORMATIVE, ACTIONABLE, AND CLEAR SO THAT THOSE INDIVIDUALS WHO WANT TO FIND YOU AND BUY, CAN!
You will learn what specific tactics must be in place to ensure a seamless buyer experience no matter how people choose to find you.
Traci will lay out a step-by-step marketing system with an accompanying checklist and execution strategies for each aspect of the buying process as it relates to assisted living marketing.
In this course consisting of four live academy sessions Traci Bild, CEO of Bild & Co and author of industry favorite Zero Lost Revenue Days will simplify assisted living marketing to include both new development lease up and stabilized communities. It’s time to systematize marketing just like we did two decades ago with sales.
At the end of this series you will understand how to prioritize your marketing needs and what a true assisted living marketing budget entails. Most importantly, you will learn to produce more qualified leads with minimal spend by leveraging your assisted living expertise and relationships with residents and professionals in the community at large.
HERE IS A BREAKDOWN OF WHAT YOU WILL LEARN IN EACH SESSION. KEEP IN MIND YOU MUST TAKE TIME TO WORK ON THE BUSINESS, NOT JUST IN IT AND THERE WILL BE ASSIGNMENTS AND ACTION STEPS YOU MUST TAKE TO GET THE MOST OUT OF THIS COURSE. ALL SESSIONS ARE SUPPORTED BY AN ACCOUNTABILITY COACH TO HELP YOU EXECUTE!
There has been a surge in web leads during the pandemic and many operators have not had the time to audit their website to adapt to today’s buying process. In this session we will provide specific examples that will help you understand immediate changes that will result in increased lead capture and conversion to next steps. Prior to this session we will have you print out key pages of your website so you can work on the business quickly while learning and processing what is being shared in session. We will dive into: