REBEL-ENTREPRENEUR-STYLE

ASSISTED LIVING

MARKETING ACADEMY

LIVE web classroom with Traci Bild to break down and unwrap the complexities of assisted living marketing and lead generation

You will be live on screen with Traci Bild and industry peers during this fast-paced, information packed 4-week course. Each week, there is a 90 minute live session made up of 60 minutes of education followed by 30 minutes of Q & A and open discussion.

If you are an assisted living owner, developer, operator, or marketing agency and you seek to:

Increase qualified lead generation capabilities
Convert more leads into moved in residents
Sell apartments at market rate rent to maximize revenue and net operating income
Understand how to generate consistent, quality leads for the lowest spend with a sustainable marketing model you can afford long-term

You must join Traci Bild, CEO of Bild & Co, in this Marketing & Lead Generation Academy series designed to simplify and demystify the complexities of assisted living marketing. Space is limited to just 15 people!

WARNING

This is not your typical marketing agency information, it’s rebel-entrepreneur-style and designed to produce results fast with minimal spend.

IN THIS MARKETING & LEAD GEN ACADEMY, YOU WILL LEARN TO BETTER MARKET YOUR ASSISTED LIVING COMMUNITIES.

We will break down the following marketing components and create a sustainable assisted living marketing & lead gen system that is easily executed by your and your marketing agency partner.

THE ASSISTED LIVING BUYER PROCESS:

Where do prospective buyers tend to find an assisted living community?

In this 4-Week Assisted Living Marketing & Lead Gen Academy, Traci will break down the buying process to bring the most current and effective marketing strategies designed to generate leads that actually convert to a new resident:

Drive by, walk in
Web search, website
Professional Referral
Advertisement or traditional print campaign

YOUR RESPONSE TO HOW PROSPECTIVE RESIDENTS SEARCH FOR AND BUY ASSISTED LIVING SHOULD BE INFORMATIVE, ACTIONABLE, AND CLEAR SO THAT THOSE INDIVIDUALS WHO WANT TO FIND YOU AND BUY, CAN!

You will learn what specific tactics must be in place to ensure a seamless buyer experience no matter how people choose to find you.

Research shows that 6,000 online searches related to senior care are made every hour in the US and that senior living operators with strong SEO strategies have the advantage in today’s competitive landscape.
75% of prospective buyers research those options on search engines with 83% having no initial provider in mind, giving you an opportunity to educate and convert them first.
8.68% of senior living operators say their website is their most effective marketing channel with the average cost per lead $431.
This dwarfs the CPLs of most major industries, including business services ($229), software ($106), manufacturing ($235), and home improvement ($85).
Despite these efforts, the average conversion rate for senior living leads is just 30%; which is why sales training is so important in combination with a solid marketing strategy.

Traci will lay out a step-by-step marketing system with an accompanying checklist and execution strategies for each aspect of the buying process as it relates to assisted living marketing.

Understand how to create a raving fan customer from a spur of the moment walk in visit by leveraging the power of emotion.

Consistently increase your assisted living’s visibility in search engines month after month with the ultimate goal to land in the top three.

Be seen as an expert and preferred option despite aggressive competition in your market service area.

Discover what it takes to create a circle of professional influence within a 15 mile radius of your assisted living community that results in three to five qualified professional referrals per week, that close four times faster and at market rate.

Common and costly mistakes operators make when executing a traditional marketing campaign and how to fix them immediately.

Social media strategies that actually have purpose and result in prospective buyers engaging in the buying process.

In this course consisting of four live academy sessions Traci Bild, CEO of Bild & Co and author of industry favorite Zero Lost Revenue Days will simplify assisted living marketing to include both new development lease up and stabilized communities. It’s time to systematize marketing just like we did two decades ago with sales.

At the end of this series you will understand how to prioritize your marketing needs and what a true assisted living marketing budget entails. Most importantly, you will learn to produce more qualified leads with minimal spend by leveraging your assisted living expertise and relationships with residents and professionals in the community at large.

HERE IS A BREAKDOWN OF WHAT YOU WILL LEARN IN EACH SESSION. KEEP IN MIND YOU MUST TAKE TIME TO WORK ON THE BUSINESS, NOT JUST IN IT AND THERE WILL BE ASSIGNMENTS AND ACTION STEPS YOU MUST TAKE TO GET THE MOST OUT OF THIS COURSE. ALL SESSIONS ARE SUPPORTED BY AN ACCOUNTABILITY COACH TO HELP YOU EXECUTE!

SESSION ONE: Systemize Assisted Living Marketing & Improve Lead Gen While Dramatically Reducing Spend

Strategy and Expectations: Before spending a dime on marketing it’s vital to start with the end in mind. How many leads are needed based on your company conversion ratios to net up and grow occupancy with the ultimate goal of filling up. Take the guesswork out of lead gen and spend only what’s needed to sell available apartments and achieve zero lost revenue days.
Timelines and Budgets: Understand what an effective assisted living marketing budget looks like in today’s environment, with a savvy online consumer. Gain clarity on what an actual marketing budget expected return on investment should be. More importantly, learn how to pivot quickly if marketing is off the rails right now. We will also compare and contrast building out an internal marketing team compared to working with a local agency.
The Buyer Experience: Learn firsthand what it’s like to shop assisted living in your market service area as an actual buyer and how your community(s) stack up to competitors. Traci will share implementation ideas to create a competitive advantage that will produce immediate lead gen and conversion results to impact occupancy, revenue, and net operating income.

SESSION TWO: Revisit Your Website & Ensure It’s Capturing & Converting Leads to the Next Step in the Process

There has been a surge in web leads during the pandemic and many operators have not had the time to audit their website to adapt to today’s buying process. In this session we will provide specific examples that will help you understand immediate changes that will result in increased lead capture and conversion to next steps. Prior to this session we will have you print out key pages of your website so you can work on the business quickly while learning and processing what is being shared in session. We will dive into:

The Power of Search: Simplifying search engine optimization so you are rewarded with prospective buyers.
Calls to Action that result in a steady flow of web leads opting in versus simply visiting.
Striking the right Ratio of Content to Graphics to keep buyers on your site longer and engage them emotionally.
Keywords to use for your assisted living community website, where to place them , and how to drive SEO and buyer engagement.
The type of Content Your Website Must Provide that will connect with buyers & lead them to take action as well as the value of buyer segmentation.
Who, What, & How: Taking what you’ve learned & Converting Efforts Into Results.
Checklist of Tools to leverage that are FREE & used by big marketing agencies behind the scenes.

SESSION THREE: Digital Marketing & How to Move Up in Search Engines

Google Loves Content: What type of content, how many words, where to use keywords, calls to action, how often to distribute and where to find a content writer.
Integrating Content Marketing into Your CRM: To work smart, your CRM must provide intel into who is digesting your content and when so you know how to prioritize and follow up with leads in a timely manner.
Backlinks: The more backlinks you have from credible websites to your own website, the more important your page is and thus the more exposure you get.
Embedding Links and Imagery into Your Content: Linking to data, facts, and articles are all vital to increasing your expertise and visibility online. Video, transcription, and other tactics to grow your SEO.
Retargeting: How and when to use a retargeting strategy if at All.

SESSION FOUR: Brand Awareness and the Building of a Raving Fan Following

Online Reviews: Third party testimonials and endorsements are more valuable than ever. Learn how to implement a solid review process in under 30 days and begin to collect vital customer reviews.
Social Media: What type of posts work on social media and how to leverage it to build your brand and fuel your pipeline affordably.
Importance of Expertise in Your Market Service Area: The best way to build your list is to be visible. Learn how to gain valuable exposure through presentations, media interviews, and by partnering with trusted medical professionals who can send quality leads your way consistently.
Communicate Often and Differently: Content must be consistently delivered and available via email, text, or mail; even podcast, depending on how people like to receive information. Learn how to create a fan base with strong content that can be repurposed over and over again and that will drive SEO rewarding you with stronger lead generation.
Professional Referrals: Who is responsible for cultivating referrals and how best to court people in a pandemic.