Partner with experts who have a passion for small- to mid-sized operators seeking to close occupancy and revenue gaps. If occupancy is flat or declining, our team can help you quickly gain sales traction.

Over 15 years ago, Debra DeRolf, a senior living VPSM, picked up 7 Steps to Successful Selling, written by Traci Bild, the CEO of Bild & Company. After reading the book, she asked Traci to help grow the occupancy of a portfolio of luxury CCRC communities in Arizona and Florida, and Traci agreed.

To better understand the customer experience, Traci began calling and visiting both the client and its competitors. She was shocked. At every community, the sales process was mediocre at best. There was no customer experience. Instead, there was an order-taking mentality, resulting in vacant apartments and lost revenue. And the lackluster sales process failed to impact the lives of prospective residents. It seemed people didn’t even realize they were in sales.

Rolling up her sleeves, Traci began to systematize the senior living sales process with a focus on the emotional connection, proven to be the most important factor required to drive sales.

Six months later, revenue had grown by over 4 million dollars.

This was the catalyst that led Traci Bild to pioneer best practices that have transformed the experiences of seniors and their families.

Working with both for-profit and not-for-profit organizations, Traci says, “I found my soul mate by accident. While my mom was a nurse-aid and I a candy striper in the nursing home my grandfather lived in, I never dreamed I would one day grow up to help transform these types of organizations that do so much good in the world. I will forever be grateful that Debra picked my book up in that airport bookstore.”

Although Bild & Company has worked with 80% of the top 100 senior living organizations, it has now put a laser focus on small- to mid-sized operators. With Bild & Company’s help, many smaller clients have grown into industry giants, something this team is very proud of.

Traci explains, “My team thrives on empowering our clients to be great, to achieve what once seemed impossible. While it is a science to fill communities, it’s not rocket science.”