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Bild & Co Seniors Housing, Active Adult, and Multi-Family Book Club Series

A virtual book club curated by thought-leader Traci Bild to ensure your team has a growth mindset because if there’s one thing we know, it’s that change is constant.

Current Selection: The Relationship Economy by John R. Dijulius III

Building Stronger Customer Connections in the Digital Age

One would think as technology grows and advances, that as a society we would become more connected. However, quite the opposite is taking place. As face-to-face communication continues to decline, the skill of building rapport, customer personalization, and relationships is more important now than ever before. 

As the author states, “Being able to build true sustainable relationships is the biggest competitive advantage in a world where automation, artificial intelligence, and machine learning are eliminating the human experience, which is what creates the emotional connections that build true customer loyalty.”

Grab a copy of The Relationship Economy and follow along with Traci in our Executive Book Club. 

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Also, check out our previous selections below: Confessions of the Pricing Man by Hermann Simon, Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne, Customer of the Future by Blake Morgan, Fanocracy: Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott, You’re Not Listening by Kate Murphy, and Zero Lost Revenue Days by Traci Bild.

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Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.