Bild & Co Executive Level Book Club

A virtual book club curated by our team to help you learn new tactics to keep your business on track.

Current Selection: Zero Lost Revenue Days by Traci Bild

A Revolutionary Approach to Selling Seniors Housing & Healthcare

The definition of revolutionary: introducing radical change. 

The sales side of our business is in dire need of radical change! While these systems may seem rudimentary to some who think they are already doing what I teach, yet are not, they represent the change that is needed to transform the way people perceive our services. The better experience people have when calling or visiting our communities, the more positive things they will have to say about it.

Grab a copy of Zero Lost Revenue Days and follow along with Traci in our Executive Book Club. The effort is worth the reward – follow along, put one foot in front of the other and act on each chapter blog or podcast.

Also, check out our previous selections below: Confessions of the Pricing Man by Hermann Simon, Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne, Customer of the Future by Blake Morgan, and Fanocracy: Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott.


Marketing, Team, Assisted Living

Assisted Living Marketing and Lead Generation: Part 2 of 2

Assisted Living Marketing and Lead Generation: Part 1 of 2

Zero Lost Revenue Days Book Club Series: Chapters 6 &7

Follow-Up, Seniors Housing Sales & Marketing

Executive Book Club: Zero Lost Revenue Days, Follow Up & Closing

Smiling Women, Welcome

The Visit: A Tour or An EXPERIENCE?

Sales Systems, Seniors Housing, Bild & Co, Consultants

It’s Time to Professionalize Seniors Housing Sales

Seniors Housing Executive Book Club: Zero Lost Revenue Days – Chapters 2 & 3

Seniors Housing Executive Book Club: Zero Lost Revenue Days: Back to Basics

Resetting your life in 2021

7 Steps to Resetting Your Life in 2021 and It Starts Now

Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

People Don’t Want to Move to Assisted Living

Discounting to Drive Senior Living Move-Ins Could Have Dire Consequences


Why People Would Rather Talk to Their Dog

Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is harder. Part One of a Two Part Series

What box are you putting prospects in?

Robotic salespeople are plaguing the senior living industry

We are Marketing & Selling Senior Living WRONG

Rare is the individual who knows how to listen.

The Lost Art of Listening

Communication Creates Loyalty

Dear Prospective Resident, You’re Really Not That Important.

Statue in a Listening Pose

Listening: THE most important skill in SL Sales Directors

Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!


A Peek Into The Future of Senior Living Operators

Michael Jordan

3-Steps to Drive Referred Leads

Image of the universe

Seniors Housing is about to be turned on its head!

Jerry Garcia singing on stage with guitar


Man holding chart

6-Steps to Avoid a Blow to 2Q20 Earnings

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EXCLUSIVE Assisted Living Marketing Academy with TRACI BILD. Space limited to 15 people.Click HERE to register!

Use real-time intel to pivot your sales strategy. 

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!