Bild & Co Executive Level Book Club

A virtual book club curated by our team to help you learn new tactics to keep your business on track.

Current Selection: The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business by Blake Morgan.


  • Learn fresh ideas IMPORTANT to rental rate, occupancy, and margins
  • Discover cutting-edge strategies around book topics
  • Meet your peers in engaging thought leadership
  • Tap into our 20 years of Senior Living Industry expertise

This is the third book in our Bild and Co Book Club list. Our previous selection was Confessions of the Pricing Manby Hermann Simon andBlue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growthby W. Chan Kim and Renée Mauborgne.

You can read up on Taci Bild’s thought of Blue Ocean Shift by starting here: CH 1. Seniors Housing Investors and Operators Find Themselves in Red Shark Infested Waters. You can also review The Pricing Man by starting with Chapter 1. – Re-Thinking Price in Senior Living.

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