About Us

Unparalleled Seniors Housing Expertise

Traci Bild, Founder and CEO of Bild & Co and her team of seniors housing experts have been advising owners, operators, and developers of independent and assisted living, memory care, continuum of care and active adult communities since 1999. Niched in senior living, the Bild Team has worked in the majority of U.S. markets, both rural and metro, as well as in the U.K., Canada, and Caribbean. Whether you are looking to improve business and financial performance or enter the seniors housing space, our team can save you both time and money; ensuring your strategic vision is executed with precision.

Curious? Schedule a few minutes with Traci Bild & Jennifer Saxman to discuss your goals.

Unparalleled Senior Housing Expertise

Working exclusively with owners, operators, and developers in seniors housing since 1999, Traci and her team are the go-to experts to turnaround underperforming independent and assisted living, memory care, and active adult communities.

Owners and developers embed the Bild Team into new development projects to ensure assets are strategically positioned based on the correct product mix, pricing, positioning, and lease up strategy so proformas can be met and exceeded.

The deep senior housing expertise among the Bild Team is unparalleled. Bild & Co’s proprietary systems are designed to grow the velocity of move-ins at market-rate rent, while eliminating third-party referral fees and wasteful marketing spend; thus impacting both the top and bottom line.

What differentiates Bild & Co is that they don’t tell you what to do to create unprecedented results, but show you how to do it step-by-step. The Bild Team moves fast and can scale quickly while leaving your organization with the infrastructure needed to sustain results long-term.

“We have partnered with Bild and Company for over three years now, and have thoroughly enjoyed the fruits of this partnership. Not only have we clearly defined and systematized our sales process, but the ease in which we now train and onboard new talent allows for a more streamlined, seamless and productive transition into our organization.”


Director of Training, SMA

“The Bild System addresses the missing link in sales training. Our census grew from 90–99% company wide in six months, doing nothing different than implementing the Bild System. I recommend this fabulous system to anyone outside our community’s market service area!”


Former President of Carlton Senior Living

Improve Financial Performance

Do we have your attention yet? Improving your sales and operational performance can have an immediate impact on both mission and margin so you can make money and make your mark. When lost revenue is recaptured, anything above 90% typically goes straight to the bottom line.

Download a copy of
Traci’s book

Zero Lost Revenue Days

Understand the current buyer experience at your senior living communities.

Receive a COMPLEMENTARY Mystery Shop on any three communities of your choice

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Use real-time intel to pivot your sales strategy. 

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!