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Strategy

strategy blog

Three Strategies to Help Increase Move Ins

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO …

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The Relationship Economy: Chapter 7

ASSISTED LIVING OPERATORS MUST MAKE PRICE IRRELEVANT AND COMPETE ON THE RESIDENT EXPERIENCE THREE STRATEGIES SENIORS HOUSING OPERATORS MUST IMPLEMENT …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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Seniors Housing is about to be turned on its head!

SENIORS HOUSING IS ABOUT TO BE TURNED ON ITS HEAD: 5 STEPS TO TAKE RIGHT NOW       Independent and Assisted Living …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 …

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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and …

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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication …

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3 Critical Takeaways from My Seniors Housing Conference Keynote Address at LALA

There’s nothing like a senior housing conference to sharpen your leadership skills and help you walk away energized, motivated, and …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall …

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Why Do People Call Your Community? — Drilling Down

Why do people call your community? What are the most common things you are hearing? I challenge you to ask yourself …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.