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The Relationship Economy: Chapter 7

ASSISTED LIVING OPERATORS MUST MAKE PRICE IRRELEVANT AND COMPETE ON THE RESIDENT EXPERIENCE THREE STRATEGIES SENIORS HOUSING OPERATORS MUST IMPLEMENT NOW LISTEN HERE ACCESS CHAPTERS …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales and Marketing Teams Will Face …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Seniors Housing is about to be turned on its head!

SENIORS HOUSING IS ABOUT TO BE TURNED ON ITS HEAD: 5 STEPS TO TAKE RIGHT NOW       Independent and Assisted Living sales and marketing as well …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 immediate steps you can take …

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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and marketing cannot be an after-thought …

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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication and Keep the Sales and …

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3 Critical Takeaways from My Seniors Housing Conference Keynote Address at LALA

There’s nothing like a senior housing conference to sharpen your leadership skills and help you walk away energized, motivated, and inspired. If you were at …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall success of a sales team, …

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Why Do People Call Your Community? — Drilling Down

Why do people call your community? What are the most common things you are hearing? I challenge you to ask yourself if you “really” know. So …

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Inspiration of the Week

For this week’s Bild Byte, we reflect on a recent holiday best known as Presidents Day and highlight inspirational quotes from U.S. Presidential leaders in history. …

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