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seniors housing

Follow-Up, Seniors Housing Sales & Marketing

Executive Book Club: Zero Lost Revenue Days, Follow Up & Closing

THE SINGLE GREATEST BARRIER ASSISTED LIVING OPERATORS FACE IN GETTING NEW RESIDENTS TO BUY; AND IT’S NOT WHAT YOU THINK WHILE DISMAL ASSISTED LIVING LEAD …

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Smiling Women, Welcome

The Visit: A Tour or An EXPERIENCE?

PERSONALIZING ASSISTED LIVING TOURS CAN YIELD A DRAMATICALLY INCREASED TOUR TO MOVE IN CONVERSION RATIO, INCREASE THE VELOCITY OF MOVE INS, AND ELIMINATE THE NEED …

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Seniors Housing Executive Book Club: Zero Lost Revenue Days – Chapters 2 & 3

HOW CAN ASSISTED LIVING OPERATORS MAKE A SALE TO A PROSPECTIVE NEW RESIDENT IF THE PHONE NUMBER OR THE LINK THEY ARE DIRECTED TO CLICK …

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Seniors Housing Executive Book Club: Zero Lost Revenue Days: Back to Basics

BOUNCE BACK FAST, ACCELERATE MOVE INS AND REVENUE IN YOUR ASSISTED LIVING COMMUNITIES WITHOUT DISCOUNTING AND REGAIN THE CONFIDENCE NEEDED TO MOVE TOWARD FULL OCCUPANCY …

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Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

THE SALES AND MARKETING PROCESS IN ASSISTED LIVING IS A DISASTER AND THE IMPACT ON FINANCIAL PERFORMANCE HAS CAUGHT UP WITH OPERATORS; BUT IT’S NOT …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales and Marketing Teams Will Face …

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing directors are losing sales despite …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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Seniors Housing is about to be turned on its head!

SENIORS HOUSING IS ABOUT TO BE TURNED ON ITS HEAD: 5 STEPS TO TAKE RIGHT NOW       Independent and Assisted Living sales and marketing as well …

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BUILDING A FAN BASE OF FUTURE RESIDENTS

BUILDING YOUR FAN BASE DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS IN YOUR INDEPENDENT, ASSISTED LIVING OR MEMORY CARE …

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Your Single Greatest Marketing Mistake

SENIORS HOUSING EXECUTIVE BOOK CLUB FANOCRACY: STRENGTH THROUGH FANDOM Independent and Assisted Living, Memory Care and Active Adult Communities Make Sales and Marketing Far More …

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