Leverage Weekly Data Findings to Enhance Your Business Performance.

Senior Living

selling

Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No ...
Read More
boxes-2718523_1920

What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   ...
Read More
artificial-intelligence-2167835_1920

Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard ...
Read More
despair-1235583_1920

We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE   Waiting it out rather ...
Read More
feedback-3653368_1920

Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. ...
Read More
buddha-statue-546458_1920

The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room and people would stop and ...
Read More
Statue in a Listening Pose

Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an ...
Read More
Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as well as memory care communities ...
Read More
Wormhole

A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors ...
Read More
Michael Jordan

3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities Operators who are tired of ...
Read More
Jerry Garcia singing on stage with guitar

GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 immediate steps you can take ...
Read More
Man holding chart

6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and marketing cannot be an after-thought ...
Read More