Get those move ins UP and pipelines FULL for the holidays!

Senior Living Sales

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How Will You Impact Organizational Revenue in 2018? 5 Questions for the Senior Living CEO

“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.” As a …

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Our Top 7 Senior Housing Articles for 2017

As December comes to a close, it’s time to reflect on your senior housing leadership. But even if you’re celebrating …

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The Making of a Successful CEO—What Newly Released Research Reveals about Senior Living CEOs

There isn’t a magic formula for being a successful CEO. But that doesn’t mean there aren’t factors that stack the …

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Baby Boomers and Senior Living Occupancy: How to Face Unexpected Challenges

If you’re a senior living operator, you might be optimistic about the future of your senior living occupancy for a …

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The Dos and Don’ts of Increasing Senior Living Occupancy

Increasing your senior living occupancy is a multifaceted process. Creating a community that supports senior living sales involves everything from …

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A Simple Tip That Can Improve Inquiry to Move-In Metrics

When your inquiry to move-in ratio dips, you know that declining occupancy is not far behind. To improve your metrics—and …

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How to Attract Qualified Senior Care Leads—And Avoid Leads Who Aren’t Your Future Residents

Attracting a large number of senior care leads isn’t always ideal. In fact, the wrong type of lead generation can …

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Increasing Occupancy When Other Communities Struggle 

When census levels in the Senior Living industry dip, the obstacles you face for increasing occupancy can seem insurmountable. It’s …

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What Today’s Senior Housing Market Means for Your Community

The senior housing market is anything but stable. National demographic trends, local population characteristics, and a variety of other factors …

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How Digital Marketing Empowers Mid-Sized Operators

  Digital marketing has leveled the playing field between large Senior Living providers and the small- to mid-sized operators they …

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8 Make-or-Break Decisions in the Buying Process

If you’ve ever wondered what goes through buyers’ minds as they make the yes-or-no move-in decision, you’ve reached the right …

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Why Sales Objections Happen in Senior Living

In the Senior Living industry, sales objections happen far too often. While mid-sized operators and their sales staff can’t stop …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.