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Senior Living Community

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales …

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing …

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Why People Would Rather Talk to Their Dog

The Tone-Deaf Response: Why People Would Rather Talk to Their Dog   Poor listening skills are rampant in independent and …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room …

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Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as …

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BUILDING A FAN BASE OF FUTURE RESIDENTS

BUILDING YOUR FAN BASE DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS IN YOUR INDEPENDENT, …

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MARKETING DURING THE CORONA PANDEMIC

MARKETING RETIREMENT COMMUNITIES DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS While senior living operations …

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Big Inefficiencies Create Customer Friction

Big Inefficiencies Create Unnecessary Customer Friction in Seniors Housing 3 Steps Owners, Operators and Investors of Seniors Housing Communities Can …

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5 Ways to Create the Communication That Fuels Senior Housing Innovation

No senior housing leader will deny the importance of communication. However—the reality is—most leaders aren’t creating the right kind of …

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Capital Recovery and Your Senior Housing Development

  If you’re in the process of planning a new senior housing development, you’ve probably established a clear set of …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.