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Senior Housing

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Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

THE SALES AND MARKETING PROCESS IN ASSISTED LIVING IS A DISASTER AND THE IMPACT ON FINANCIAL PERFORMANCE HAS CAUGHT UP …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales …

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing …

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Why People Would Rather Talk to Their Dog

The Tone-Deaf Response: Why People Would Rather Talk to Their Dog   Poor listening skills are rampant in independent and …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room …

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Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND …

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3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.