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Senior Care

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales and Marketing Teams Will Face …

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing directors are losing sales despite …

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Why People Would Rather Talk to Their Dog

The Tone-Deaf Response: Why People Would Rather Talk to Their Dog   Poor listening skills are rampant in independent and assisted living as well as …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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Fanocracy, Turning FANS into CUSTOMERS

Bild & Co Executive Book Club Selection #4, Fanocracy, Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott I …

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Big Inefficiencies Create Customer Friction

Big Inefficiencies Create Unnecessary Customer Friction in Seniors Housing 3 Steps Owners, Operators and Investors of Seniors Housing Communities Can Take to Improve Efficiencies and …

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Investing in Senior Living Facilities—Our Core Principles for Improving Occupancy

If you’re contemplating making the plunge to the senior living niche, more than likely you’re scouring the internet for information… Tips for investing in senior …

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Senior Housing Returns Don’t Happen by Magic—A Warning to New Developers

If you’ve made the choice to invest in a senior living development… Perhaps it was the allure of robust senior housing returns that led to …

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