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Sales

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE   Waiting it out rather …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room and people would stop and …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as well as memory care communities …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors …

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3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities Operators who are tired of …

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Seniors Housing is about to be turned on its head!

SENIORS HOUSING IS ABOUT TO BE TURNED ON ITS HEAD: 5 STEPS TO TAKE RIGHT NOW       Independent and Assisted Living sales and marketing as well …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 immediate steps you can take …

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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and marketing cannot be an after-thought …

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BUILDING A FAN BASE OF FUTURE RESIDENTS

BUILDING YOUR FAN BASE DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS IN YOUR INDEPENDENT, ASSISTED LIVING OR MEMORY CARE …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.