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Sales Training

Smiling Women, Welcome

The Visit: A Tour or An EXPERIENCE?

PERSONALIZING ASSISTED LIVING TOURS CAN YIELD A DRAMATICALLY INCREASED TOUR TO MOVE IN CONVERSION RATIO, INCREASE THE VELOCITY OF MOVE …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE …

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Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re…. The CEO of a large senior housing organization. The executive director of a small community. …

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3 Ineffective Ways to Grow Your Community’s Net Operating Income

Ensuring your senior living community has a robust net operating income is vital for providing excellent care for your residents …

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How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special …

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3 Strengths of Mid-Sized Operators

When you’re a small- or mid-sized operator, it’s easy to focus on the challenging senior care market around you. Your …

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How Digital Marketing Empowers Mid-Sized Operators

  Digital marketing has leveled the playing field between large Senior Living providers and the small- to mid-sized operators they …

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8 Make-or-Break Decisions in the Buying Process

If you’ve ever wondered what goes through buyers’ minds as they make the yes-or-no move-in decision, you’ve reached the right …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.