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Sales Training

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The Visit: A Tour or An EXPERIENCE?

PERSONALIZING ASSISTED LIVING TOURS CAN YIELD A DRAMATICALLY INCREASED TOUR TO MOVE IN CONVERSION RATIO, INCREASE THE VELOCITY OF MOVE INS, AND ELIMINATE THE NEED …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re…. The CEO of a large senior housing organization. The executive director of a small community. A first-time investor in a …

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3 Ineffective Ways to Grow Your Community’s Net Operating Income

Ensuring your senior living community has a robust net operating income is vital for providing excellent care for your residents and keeping investors happy. However, …

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How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special characteristics such as… A mission-driven …

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3 Strengths of Mid-Sized Operators

When you’re a small- or mid-sized operator, it’s easy to focus on the challenging senior care market around you. Your smaller communities face competition from …

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How Digital Marketing Empowers Mid-Sized Operators

  Digital marketing has leveled the playing field between large Senior Living providers and the small- to mid-sized operators they compete with. If you’re small- …

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8 Make-or-Break Decisions in the Buying Process

If you’ve ever wondered what goes through buyers’ minds as they make the yes-or-no move-in decision, you’ve reached the right spot. There are 8 major …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to Ask”? She challenges every CEO, …

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Use real-time intel to pivot your sales strategy. 

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!