Set your teams up for success! Let's strategize your training needs.

Sales Team

selling

Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

Read More
artificial-intelligence-2167835_1920

Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

Read More
feedback-3653368_1920

Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

Read More
Statue in a Listening Pose

Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

Read More
Wormhole

A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors …

Read More
Artboard-1.png

Before You Create That Senior Living Job Ad, Take This One Action

  Firing a team member (and hiring a new one) is a double-edged sword for senior living operations. On one hand, cutting ties with an …

Read More
house-growth.png

Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re…. The CEO of a large senior housing organization. The executive director of a small community. A first-time investor in a …

Read More
51914528_s.jpg

How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special characteristics such as… A mission-driven …

Read More
Sales-Person-Blog-.jpg

Expert Strategies to Overcoming Objections

Sales Directors in senior housing are constantly faced with objections during the sales process, from beginning to end. How many of you are faced with …

Read More
traci-event.jpg

Why? 3 Questions Every Senior Living CEO Needs to Ask

As a CEO, CFO, or COO there are days you must sit at your desk, stare at reports and ask, “Why”? Why can’t we move …

Read More
Berman-Blog.jpg

Case Study: Berman Commons Assisted Living & Memory Care

Overview Berman Commons is a brand new Senior Living Community in Dunwoody, Georgia, a suburb of Atlanta. It is committed to offering many amenities and …

Read More
Metrics-Blog.jpg

Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall success of a sales team, …

Read More

Use real-time intel to pivot your sales strategy. 

Schedule a FREE mystery shop to gauge the current buyer experience in your communities and find quick wins!