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Sales Team

selling

Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND …

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Before You Create That Senior Living Job Ad, Take This One Action

  Firing a team member (and hiring a new one) is a double-edged sword for senior living operations. On one …

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Getting Strategic about Senior Housing Occupancy

It doesn’t matter if you’re…. The CEO of a large senior housing organization. The executive director of a small community. …

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How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special …

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Expert Strategies to Overcoming Objections

Sales Directors in senior housing are constantly faced with objections during the sales process, from beginning to end. How many …

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Why? 3 Questions Every Senior Living CEO Needs to Ask

As a CEO, CFO, or COO there are days you must sit at your desk, stare at reports and ask, …

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Case Study: Berman Commons Assisted Living & Memory Care

Overview Berman Commons is a brand new Senior Living Community in Dunwoody, Georgia, a suburb of Atlanta. It is committed …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.