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Sales Strategy

strategy blog

Three Strategies to Help Increase Move Ins

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO …

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The Relationship Economy: Chapter 7

ASSISTED LIVING OPERATORS MUST MAKE PRICE IRRELEVANT AND COMPETE ON THE RESIDENT EXPERIENCE THREE STRATEGIES SENIORS HOUSING OPERATORS MUST IMPLEMENT …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND …

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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall …

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Building Your “A-Team”

When it comes to senior living sales, sometimes it’s easy for Marketing Directors and Sales Counselors to feel like a …

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Why Do People Call Your Community? — Drilling Down

Why do people call your community? What are the most common things you are hearing? I challenge you to ask yourself …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.