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Sales Strategy

strategy blog

Three Strategies to Help Increase Move Ins

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES …

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The Relationship Economy: Chapter 7

ASSISTED LIVING OPERATORS MUST MAKE PRICE IRRELEVANT AND COMPETE ON THE RESIDENT EXPERIENCE THREE STRATEGIES SENIORS HOUSING OPERATORS MUST IMPLEMENT NOW LISTEN HERE ACCESS CHAPTERS …

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People Don’t Want to Move to Assisted Living

CHAPTERS 7 & 8: PEOPLE DON’T WANT TO MOVE TO AN ASSISTED LIVING COMMUNITY Assisted Living and Independent Living Sales and Marketing Teams Will Face …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors …

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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication and Keep the Sales and …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to Ask”? She challenges every CEO, …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall success of a sales team, …

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Building Your “A-Team”

When it comes to senior living sales, sometimes it’s easy for Marketing Directors and Sales Counselors to feel like a one man band. Many times, …

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Why Do People Call Your Community? — Drilling Down

Why do people call your community? What are the most common things you are hearing? I challenge you to ask yourself if you “really” know. So …

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