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Sales Performance

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE …

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Big Inefficiencies Create Customer Friction

Big Inefficiencies Create Unnecessary Customer Friction in Seniors Housing 3 Steps Owners, Operators and Investors of Seniors Housing Communities Can …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated …

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Why? 3 Questions Every Senior Living CEO Needs to Ask

As a CEO, CFO, or COO there are days you must sit at your desk, stare at reports and ask, …

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Case Study: Berman Commons Assisted Living & Memory Care

Overview Berman Commons is a brand new Senior Living Community in Dunwoody, Georgia, a suburb of Atlanta. It is committed …

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Top 4 Metrics to Monitor

Numbers, data, conversions, activity, metrics, benchmarks, and goals. There are so many different ways to measure the progress and overall …

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Building Your “A-Team”

When it comes to senior living sales, sometimes it’s easy for Marketing Directors and Sales Counselors to feel like a …

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Are you focused on 2015?

As the holiday season comes to its peak and the New Year is upon us, are you looking to next …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.