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Operations

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing …

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Why People Would Rather Talk to Their Dog

The Tone-Deaf Response: Why People Would Rather Talk to Their Dog   Poor listening skills are rampant in independent and …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND …

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3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 …

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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and …

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BUILDING A FAN BASE OF FUTURE RESIDENTS

BUILDING YOUR FAN BASE DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS IN YOUR INDEPENDENT, …

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MARKETING DURING THE CORONA PANDEMIC

MARKETING RETIREMENT COMMUNITIES DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS While senior living operations …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.