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strategy blog

Three Strategies to Help Increase Move Ins

STOP TELLING ASSISTED LIVING SALES & MARKETING DIRECTORS HOW MANY MOVE INS THEY NEED AND SHOW THEM HOW TO DO IT WITH THESE THREE STRATEGIES …

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The Most Important Blog an Assisted Living Owner-Operator Will Read This Year

FIVE ACTIONS ASSISTED LIVING CEO’S MUST TAKE NOW, DESPITE THE DISCOMFORT LISTEN HERE JOIN BOOK CLUB HERE CONNECT HERE Attention assisted living executives, this will …

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Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

THE SALES AND MARKETING PROCESS IN ASSISTED LIVING IS A DISASTER AND THE IMPACT ON FINANCIAL PERFORMANCE HAS CAUGHT UP WITH OPERATORS; BUT IT’S NOT …

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TALKING LIKE A TORTOISE, THINKING LIKE A HARE

TALKING LIKE A TORTOISE, THINKING LIKE A HARE: THE SPEECH-THOUGHT DIFFERENTIAL Why independent and assisted living communities’ sales and marketing directors are losing sales despite …

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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE   Waiting it out rather …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room and people would stop and …

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A Peek Into The Future of Senior Living Operators

A GAPING HOLE IS WIDENING AND IS GOING TO FESTER, CREATING FINANCIAL CHAOS IN 3Q20 FOR SENIOR LIVING OPERATORS AND INVESTORS Experts predict that seniors …

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GIVE MORE THAN YOU HAVE TO:

WHAT SENIOR LIVING OPERATORS CAN LEARN FROM THE GRATEFUL DEAD ABOUT SALES & MARKETING DURING THE COVID-19 PANDEMIC Learn 3 immediate steps you can take …

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6-Steps to Avoid a Blow to 2Q20 Earnings

6-STEPS TO ALIGN SENIOR LIVING OPERATORS AND INVESTORS DURING COVID-19 TO AVOID A DEVASTING BLOW TO 2Q20 EARNINGS Sales and marketing cannot be an after-thought …

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BUILDING A FAN BASE OF FUTURE RESIDENTS

BUILDING YOUR FAN BASE DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS IN YOUR INDEPENDENT, ASSISTED LIVING OR MEMORY CARE …

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MARKETING DURING THE CORONA PANDEMIC

MARKETING RETIREMENT COMMUNITIES DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS While senior living operations is focused on keeping residents …

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