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The Relationship Economy: Chapter 6

ACCELERATE YOUR ASSISTED LIVING FINANCIAL RECOVERY: IS TRANSACTIONAL SELLING OBSTRUCTING YOUR REVENUE STREAM? The Relationship Economy:  Click here for Chapters …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room …

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3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities …

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The Unspoken Truth behind Why Your Senior Living Portfolio Suffers from Low Occupancy

Senior living CEOs focus on high-level goals to grow their portfolios. You create growth plans to meet the daily demands …

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What’s a Senior Living CEO to Do? Surviving the Pressure to Increase Net Operating Income with Less Resources

As a senior living CEO, you’re responsible for increasing net operating income, and you’re no stranger to doing what it …

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5 Reasons New Developments Need Full Support for Senior Living Sales and Marketing

Whether you’re the CEO of a senior housing operation or a developer of a senior living property, formulating and executing …

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A Simple Tip That Can Improve Inquiry to Move-In Metrics

When your inquiry to move-in ratio dips, you know that declining occupancy is not far behind. To improve your metrics—and …

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3 Simple Ways to Transition Senior Living Marketing to the Digital World

Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may …

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Referral Sources: 3 Tips for Senior Living Communities

Referral sources are a vital part of generating leads for your Senior Living community. When hospitals, support groups, and other …

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5 Reasons You’re Not Increasing Your Senior Housing Occupancy

If your small- to mid-sized operation experiences negative occupancy trends or stagnant revenue cycles that never lead to growth, you …

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Use real-time intel to pivot your sales strategy. 

Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.