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The Relationship Economy: Chapter 6

ACCELERATE YOUR ASSISTED LIVING FINANCIAL RECOVERY: IS TRANSACTIONAL SELLING OBSTRUCTING YOUR REVENUE STREAM? The Relationship Economy:  Click here for Chapters 1 – 5 I just …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room and people would stop and …

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3-Steps to Drive Referred Leads

3-Steps to Drive Referred Leads by Shifting from Traditional Marketing to Influencer Marketing Within Your Assisted and Independent Living Communities Operators who are tired of …

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The Unspoken Truth behind Why Your Senior Living Portfolio Suffers from Low Occupancy

Senior living CEOs focus on high-level goals to grow their portfolios. You create growth plans to meet the daily demands of high staff turnover, the …

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What’s a Senior Living CEO to Do? Surviving the Pressure to Increase Net Operating Income with Less Resources

As a senior living CEO, you’re responsible for increasing net operating income, and you’re no stranger to doing what it takes to ensure revenue is …

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5 Reasons New Developments Need Full Support for Senior Living Sales and Marketing

Whether you’re the CEO of a senior housing operation or a developer of a senior living property, formulating and executing a solid strategy to fill …

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A Simple Tip That Can Improve Inquiry to Move-In Metrics

When your inquiry to move-in ratio dips, you know that declining occupancy is not far behind. To improve your metrics—and increase your revenue—you may focus …

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3 Simple Ways to Transition Senior Living Marketing to the Digital World

Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may feel torn between two worlds. …

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Referral Sources: 3 Tips for Senior Living Communities

Referral sources are a vital part of generating leads for your Senior Living community. When hospitals, support groups, and other organizations point seniors to your …

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5 Reasons You’re Not Increasing Your Senior Housing Occupancy

If your small- to mid-sized operation experiences negative occupancy trends or stagnant revenue cycles that never lead to growth, you may wonder what obstacles are …

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