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The Relationship Economy: Chapter 6

ACCELERATE YOUR ASSISTED LIVING FINANCIAL RECOVERY: IS TRANSACTIONAL SELLING OBSTRUCTING YOUR REVENUE STREAM? The Relationship Economy:  Click here for Chapters 1 – 5 I just …

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The Relationship Economy: Chapters 4 & 5

EMPATHY AND COMPASSION DRIVE THE CUSTOMER EXPERIENCE BUT BOTH ARE IN VERY SHORT SUPPLY IN ASSISTED LIVING SALES ASSISTED LIVING OPERATORS ASSUME THAT EMPATHY AND …

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Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

THE SALES AND MARKETING PROCESS IN ASSISTED LIVING IS A DISASTER AND THE IMPACT ON FINANCIAL PERFORMANCE HAS CAUGHT UP WITH OPERATORS; BUT IT’S NOT …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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What box are you putting prospects in?

Assumptive sales and marketing tactics fostered by the inability to listen is devastating assisted living revenue, margins and growth prospects during this unprecedented time.   …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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We are Marketing & Selling Senior Living WRONG

SENIOR LIVING OPERATORS ARE MARKETING AND SELLING ASSISTED AND INDEPENDENT LIVING COMMUNITIES WRONG AND IT’S SHOWING IN THEIR FINANCIAL PERFORMANCE   Waiting it out rather …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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The Lost Art of Listening

THE LOST ART OF LISTENING I’ll never forget my mom saying to me, “I used to walk into a room and people would stop and …

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Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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Behind The Curtain, Tell our Story, Senior Lving

Transparency is key to SHIFT our story!

Leverage Sales and Marketing Efforts to Show Consumers What’s Behind the Curtain in Senior Living Independent and assisted living as well as memory care communities …

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