Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No End in Sight Expect to see seniors housing operators focus on the complex operational aspects of assisted and independent living communities while sales and marketing experts take on the critical [...]

Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It's Crippling Revenue and Cash Flow with No End in Sight   Expect to see seniors housing operators focus on the complex operational aspects of assisted and independent living communities while sales and marketing experts take on the [...]

Think Your Senior Living Sales Team Knows What They’re Doing? Think Again.

This kind of thing only happens in dreams. A team member from your senior living sales department walks up to you and confesses… I’m really struggling to close leads. What I’m doing isn’t working, and occupancy is plummeting. Can you teach me the basics? Unfortunately, too many members of senior living sales teams think they’re […]

How to Interpret Your Senior Living Mystery Shopping Results

Interpret mystery-Shopper-results

There’s a reason operations around the country request our senior living mystery shopping services. They reveal hidden data. They offer quick insights. They act as a type of quality control. While our clients are the ultimate cause behind our decision to offer mystery shops, at Bild & Co, we’re also passionate about mystery shops for […]

Structuring ED Compensation on Net Operating Income? Here’s Why You Should Reconsider.

The importance of net operating income (NOI) in senior housing cannot be underestimated. From annual financials to quarterly goals, monitoring NOI is critical to keep the financial health of your operation on track. In addition to these high-level goals, NOI plays another important role in the senior housing industry. More often than not, operations base […]

Why Most Senior Housing Leaders Fail to Spark Disruptive Innovation

Chart showing change

  The senior housing industry is ripe for disruption. And if you’re not prepared for the shift that’s happening, your senior living operation is at risk of being displaced and marginalized by competitors. At Bild & Co, we’re issuing a clarion call for all senior living leaders in the nation. Whether you’re a CEO or […]

4 Best Practices for Launching a Profitable Seniors Housing Development

notebook with charts for business planning

When opening a senior housing development, there are some non-negotiables for solid operations. >>Minimize unnecessary expenses. >>Create long-term relationships with key suppliers. >>Use technology to streamline activities. Put simply, following these and other industry best practices increases your chances for success. But here’s what you need to realize… Growing occupancy for your community is no […]

Remain Viable: Stay Ahead of the Curve and Shift Your Senior Living Marketing Message

Woman looking at graph statistics

  In 2018, many senior housing communities will serve the Silent Generation demographic. But that’s not going to last forever. According to CNBC, there are 10,000 Baby Boomers who retire each day. And as MarketWatch explains, these Boomers have an average of $263,000 in their contribution plans…even though they think they’ll need $658,000 for retirement. […]