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Healthcare

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction …

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Bild & Co Refreshes Brand and Website for Hawkeye Care Centers, Focusing on a Heritage of Heartfelt Care

Des Moines, IA  – Hawkeye Care Centers has launched a new refreshed brand image, website and messaging to create more …

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A Fireside Chat with Newt Gingrich and a Dynamic Group of Senior Living Operators

Last week, I was invited by Justin Hutchens to facilitate a discussion among participants for the NHI Customer Appreciation event. …

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Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to …

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Case Study: Keystone Gardens and Meadows

Keystone Gardens and Meadows is an independent living and assisted living community located in Decatur, Illinois. Keystone Meadows is an …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated …

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Why? 3 Questions Every Senior Living CEO Needs to Ask

As a CEO, CFO, or COO there are days you must sit at your desk, stare at reports and ask, …

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Length of Stay is Getting Shorter and Shorter- 3 Steps to Take Right Now to Recapture Lost Revenue

I was on the phone yesterday with the amazing Christian Lanham, Vice President of Product Management and Sales-SNF at Brookdale …

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Bild & Co Refreshes Brand and Website for Albright Care Services

Albright Care Services, a faith-based, non-profit senior care organization, has launched a refreshed brand, website and campaign, communicating their mission …

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Understand your buyer experience and sales trends with a complementary sample of mystery shops on any three communities of your choice.