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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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Bild & Co Refreshes Brand and Website for Hawkeye Care Centers, Focusing on a Heritage of Heartfelt Care

Des Moines, IA  – Hawkeye Care Centers has launched a new refreshed brand image, website and messaging to create more awareness about the organization’s 40 …

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A Fireside Chat with Newt Gingrich and a Dynamic Group of Senior Living Operators

Last week, I was invited by Justin Hutchens to facilitate a discussion among participants for the NHI Customer Appreciation event. Before sharing what was on …

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Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs from rehab services to dementia …

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Don’t You Wish You Had a Crystal Ball?

Do you remember a couple of weeks ago Traci Bild’s article, “Why? 3 Questions Every Senior Living CEO Needs to Ask”? She challenges every CEO, …

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Case Study: Keystone Gardens and Meadows

Keystone Gardens and Meadows is an independent living and assisted living community located in Decatur, Illinois. Keystone Meadows is an assisted living that opened in …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing …

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Why? 3 Questions Every Senior Living CEO Needs to Ask

As a CEO, CFO, or COO there are days you must sit at your desk, stare at reports and ask, “Why”? Why can’t we move …

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Length of Stay is Getting Shorter and Shorter- 3 Steps to Take Right Now to Recapture Lost Revenue

I was on the phone yesterday with the amazing Christian Lanham, Vice President of Product Management and Sales-SNF at Brookdale Senior Living Inc. and really …

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Bild & Co Refreshes Brand and Website for Albright Care Services

Albright Care Services, a faith-based, non-profit senior care organization, has launched a refreshed brand, website and campaign, communicating their mission to meet and exceed the …

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