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Confidence in Selling Assisted Living is Gone; And the Sales Execution You Expect is Not Happening

THE SALES AND MARKETING PROCESS IN ASSISTED LIVING IS A DISASTER AND THE IMPACT ON FINANCIAL PERFORMANCE HAS CAUGHT UP WITH OPERATORS; BUT IT’S NOT …

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Selling is Hard, Execution is Harder: Part 2 of the Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Selling is Hard, Execution is harder. Part One of a Two Part Series

Selling is Hard, Execution is Harder: Seniors Housing Operators Face Increased Complexities That Few Fully Understand and It’s Crippling Revenue and Cash Flow with No …

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Robotic salespeople are plaguing the senior living industry

The Robotic, Reactive, and Assumptive Sales Mentality That is Plaguing the Independent and Assisted Living Industry and Reaping Financial Destruction   According to the Harvard …

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Rare is the individual who knows how to listen.

THE LOST ART OF LISTENING & THE DIRECT CONSEQUENCE ON YOUR INDEPENDENT AND ASSISTED LIVING SALES PERFORMANCE, REVENUE AND FUTURE VIABILITY American culture glamourizes talking. …

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Get Serious about Top Line Revenue Growth

Occupancy and Rate; When Is Seniors Housing Going to Stop Order-Taking and Get Serious About Top Line Revenue Growth? Operators have cut everything they can …

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Poor Profit Margins? Here Is What’s Holding You Back

When you’ve analyzed a portfolio for revenue potential and invested a sizable chunk of your resources in its growth… There’s nothing more disappointing than seeing …

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The Achilles’ Heel of Your Large Senior Housing Portfolio

If you’ve invested in a senior housing portfolio, realizing ROI on your capital is one of your highest priorities.   You’re always on the lookout …

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3 Ineffective Strategies Used to Increase Net Operating Income

As a senior living CEO, the pressure is always on to increase net operating income. Ensuring robust numbers means you’re always on the lookout for …

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Don’t Neglect This One Critical Item When Finalizing Your Senior Housing Budget

As a senior living CEO, strategic planning takes top priority on your to-do list as 2017 draws to a close. Across the industry, the fall …

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3 Deadly Mistakes That Threaten Your New Senior Housing Development

Senior housing is in demand. A recent survey by the National Real Estate Investor and NIC reports that senior housing investments outperformed apartment, industrial, office, …

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