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Statue in a Listening Pose

Listening: THE most important skill in SL Sales Directors

Listen to Humanize The Single Most Important Skill Senior Living Sales and Marketing Leaders Should Look for When Hiring Sales Directors     I’m an …

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MARKETING DURING THE CORONA PANDEMIC

MARKETING RETIREMENT COMMUNITIES DURING THE CORONA PANDEMIC MUST CONTINUE TO ENSURE A PIPELINE OF FUTURE RESIDENTS While senior living operations is focused on keeping residents …

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Keeping Sales & Marketing Pipeline STRONG

5 Steps You Can Take Tomorrow to Implement New Processes to Bring Stability to Your Seniors Housing Operation, Improve Communication and Keep the Sales and …

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Fanocracy, Turning FANS into CUSTOMERS

Bild & Co Executive Book Club Selection #4, Fanocracy, Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott I …

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4 Strategies to Improve Company Culture

DON’T BE ARROGANT; 4 STRATEGIES SENIOR LIVING OWNERS AND OPERATORS CAN STEAL FROM SOUTHWEST AIRLINES TO IMPROVE COMPANY CULTURE What every seniors housing owner, operator, …

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Structuring ED Compensation on Net Operating Income? Here’s Why You Should Reconsider.

The importance of net operating income (NOI) in senior housing cannot be underestimated. From annual financials to quarterly goals, monitoring NOI is critical to keep …

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What Apple Has to Teach Senior Living Organizations about Training Team Members

Driving increased occupancy at senior living organizations requires something more than excellent clinical care or beautiful buildings. Transforming tours into move-ins requires a laser-sharp focus …

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The Ugly Truth about Your Senior Housing Investment

The Ugly Truth about Your Senior Housing Investment—Getting the Facts on Poor Revenue Growth | Bild & Co Senior housing investors anticipate portfolio growth according …

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How Senior Living CEOs Can Finally Diagnose Plummeting Occupancy—Mystery Shopping

As a senior living CEO, the burden is on you to increase net operating income and revenue at your communities. That’s why, when occupancy begins …

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Use real-time intel to pivot your sales strategy. 

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