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Digital Media

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Digital Marketing: 5 Resources for the Mid-Sized Senior Living Operator

It’s easy for mid-sized senior care communities to be overshadowed by competitors with a large sales team, luxurious amenities, and extensive levels of care. However, …

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4 Must-Know Email Facts for Senior Living Marketing

If you strategically plan to drive occupancy and revenue for your mid-sized operation, you know you need more than referral development. Boosting move-ins requires other …

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4 Ways to Market Memory Care on Your Website

For many continuing care retirement communities (CCRCs), providing memory care services for Alzheimer’s or dementia patients is an important selling point. Elderly individuals and their …

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4 Reasons Digital Marketing Ignites Senior Living Sales

When it comes to finding sales traction that boosts revenue, digital marketing can fuel the sales efforts of the mid-sized operator. If your sales team …

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13 Ideas for Original Senior Living Marketing Content

Increasing occupancy and growing revenue requires more than excellent care options or superb grounds. You also need original content for your marketing and outreach initiatives. …

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12 Questions to Diagnose Your Digital Marketing Strategy

Digital marketing is a powerful tool for the small- to mid-sized Senior Living operator. In the face of generational shifts, consumer empowerment, and economic uncertainty, …

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Viral Campaigns Through Community Engagement & Contests

Thanks to social media, platforms such as Facebook and Twitter have made it not only effortless to help promote web traffic, but even fun by …

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3 Social Networks Driving Engagement and Best Practices

Every morning when you check your social media pages, it’s almost common to see that one of your long lost friends has uploaded three new …

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Launching a Website: Best Practices for Search Engines and Site Health

So you created a beautiful new website. Next steps? You’ve spent hours toiling away at thoughtful design, content, development, review, limitless revisions, and finally…LAUNCH! More …

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