Digital Marketing

3 Simple Ways to Transition Senior Living Marketing to the Digital World

Senior Living marketing is experiencing a massive shift. As traditional marketing efforts give way to digital marketing strategies, you may feel torn between two worlds. ...

Blogging—A Senior Living Marketing Essential

Senior Living marketing is much needed for driving sales—but it’s also easily neglected. Between making calls to prospects and preparing outreach events, your community may ...

4 Must-Know Email Facts for Senior Living Marketing

If you strategically plan to drive occupancy and revenue for your mid-sized operation, you know you need more than referral development. Boosting move-ins requires other ...

How to Leverage Your 3 Strengths as a Mid-Sized Operation

In my last blog post on this topic, we looked at the strengths you have as a mid-sized operation, special characteristics such as… A mission-driven ...

Social Proof Marketing for Senior Living

In the realm of digital marketing, social proof can help expand your online reach and influence purchase decisions. As sales are the lifeblood ...

Dramatic Shifts in Senior Care Marketing

When it comes to selling Senior Living apartments, there are two massive shifts on the horizon. These two drastic changes are… #1 Your buyers/your audience. ...

The Surprising Senior Care Buyer Who Needs Digital Marketing

Senior care buyers are not a one-dimensional customer avatar. Some segments of your audience prefer the traditional, leaf pamphlet approach to marketing. Others require ...

Social Media Case Study: Westhampton Care Center

The Situation Westhampton Care Center (WHCC) is a 5-star government rated skilled nursing community that is committed to meeting residents’ needs from rehab services to dementia ...

Your Website is Launched! Now What?

You just launched your website, spending a great deal of time and money getting it ready for the world to see. Now that it’s live, ...

Day in the Life Videos and How They Can Create Leads

No doubt you’ve seen one of those cute videos that get shared all over Facebook or shown on the news as the “Viral Video of ...

3 Social Networks Driving Engagement and Best Practices

Every morning when you check your social media pages, it’s almost common to see that one of your long lost friends has uploaded three new ...

Launching a Website: Best Practices for Search Engines and Site Health

So you created a beautiful new website. Next steps? You’ve spent hours toiling away at thoughtful design, content, development, review, limitless revisions, and finally…LAUNCH! More ...