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Fanocracy, Turning FANS into CUSTOMERS

Bild & Co Executive Book Club Selection #4, Fanocracy, Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott I …

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Empowering Your Senior Housing Organization to Make the Shift—Creating the Right Culture

Industry disruption and disruptive innovation. That’s been the theme of our blog series, and we’ve looked at everything from the coming senior housing industry shift …

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7 Steps to Garner Positive Online Reviews

According to social media expert and thought leader Brian Solis, “Welcome to a new era of marketing and service in which your brand is defined …

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2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing …

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5 Tips to Treating Prospects like People

Have you ever been sick and hospitalized? If you have been lucky enough to be healthy and can answer “no”, then I want you to …

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Bild & Co to Attend ALFA Conference 2015

ALFA 2015 The Senior Living Executive Conference — May 4-7 at the Tampa Convention Center, Tampa, FL. Will you be attending ALFA 2015 in Tampa this year? We …

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Traci’s VALA ’15 Memo

Last week I had the pleasure of attending and speaking at Virginia Assisted Living Annual Conference and Tradeshow! My keynote was on Culture Shock and …

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As an Industry, Are We Really Progressing or Digressing?

I was sitting in my office recently after being on the phone most of the day with industry executives and had an epiphany- “I’m right …

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Accountability without Micromanaging

One of the very first questions I often ask sales candidates is, “How do you like to be managed?” Yet the most common response I …

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Hosting Networking Events at Your Community

When we discuss referral development at Bild and Co. we often talk about networking. The term networking can be defined by Merriam Webster as: The …

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Is Your Census Healthy? Or Are You Racing to the Bottom?

A few years ago I read a book by Seth Godin titled “LINCHPIN Are you indispensable?” The book addresses how different the modern workplace is …

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#2. New Years Resolutions – From Senior Living Professionals

Happy New Year! As we embark on a fresh start to 2015, let’s be sure to stay ahead of the curve. The senior housing landscape …

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