Fanocracy, Turning FANS into CUSTOMERS

Bild & Co Executive Book Club Selection #4, Fanocracy, Turning FANS into CUSTOMERS and CUSTOMERS into FANS by David Meerman Scott and Reiko Scott I fell into seniors housing by accident. Over 18 years ago an executive with four continuum care retirement communities picked up my first book, 7 Steps to Successful Selling in an [...]

Empowering Your Senior Housing Organization to Make the Shift—Creating the Right Culture


Industry disruption and disruptive innovation. That’s been the theme of our blog series, and we’ve looked at everything from the coming senior housing industry shift to creating communication that fuels innovation. Before we conclude this series, we’re looking at one final topic for innovating where it counts—culture change. Culture is critical for transforming how you […]

7 Steps to Garner Positive Online Reviews

According to social media expert and thought leader Brian Solis, “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” For mid-sized operators of senior care communities, this is especially true when it comes to online reviews. Don’t think that because you’re serving an audience […]

2 Key Points for Generating Referrals Through Strategic Outreach

Referral Source Development is a critical component to any sales plan. If a community is simply relying on traffic generated to them they are missing a big piece of the lead pie. Follow the tips below to make your outreach efforts strategic and effective: Referral Source Development must happen consistently. Emphasis on the CONSISTENLY piece. […]

5 Tips to Treating Prospects like People

Have you ever been sick and hospitalized? If you have been lucky enough to be healthy and can answer “no”, then I want you to think about a family member or friend who was in the hospital. How did it feel to be treated like a patient? When you checked in at the desk I […]

Bild & Co to Attend ALFA Conference 2015

ALFA 2015 The Senior Living Executive Conference — May 4-7 at the Tampa Convention Center, Tampa, FL. Will you be attending ALFA 2015 in Tampa this year? We are excited to announce on May 5th, at 1:00 pm Traci Bild will take the stage to discuss hot topics in Sales and Marketing! The Founder of Bild & Company will cover the […]

Traci’s VALA ’15 Memo

Last week I had the pleasure of attending and speaking at Virginia Assisted Living Annual Conference and Tradeshow! My keynote was on Culture Shock and wow was I surprised by the feedback of attendees after this session. While the words “corporate” and “culture” typically go hand in hand, I was amazed by the number of […]

As an Industry, Are We Really Progressing or Digressing?

I was sitting in my office recently after being on the phone most of the day with industry executives and had an epiphany- “I’m right back where I was 15 years ago.” Literally! Indulge me as I travel into the past– When I first started training in senior care, occupancy was hovering at 92-93%. New […]

Accountability without Micromanaging

One of the very first questions I often ask sales candidates is, “How do you like to be managed?” Yet the most common response I hear is, “I don’t like to be micromanaged.” At some point in our careers we’ve all experienced the micromanager who wants to tell us what to do or how to […]

Hosting Networking Events at Your Community

When we discuss referral development at Bild and Co. we often talk about networking. The term networking can be defined by Merriam Webster as: The exchange of information or services among individuals, groups, or institutions; specifically:  the cultivation of productive relationships for employment or business. So how do you network effectively? Community networking events are […]